Especially in today's extremely challenging economic environment, it's vital for a company to focus on both increasing revenue and reducing costs. We focus on two areas of cost containment - decreased operations costs and improvements in labor inefficiencies.
Salisbury, MD (PRWEB) January 13, 2009
For the second consecutive year, Data Services, Inc, has announced its participation as an exhibitor at eComXpo 2009, an innovative virtual conference for affiliate, search and interactive marketers.
"We are very excited to once again be a part of the eComXpo community," said Data Services Vice President Keith Messer. "Data Services has been on the leading edge of global data processing for over forty years, and eComXpo brings us together with a community of marketers who are at the forefront of global ecommerce. This venue gives us the perfect opportunity to showcase our industry-leading global address hygiene tools to a wide array of global marketers interested in improving the quality, accuracy, and value of their data."
Messer also mentioned that the company will again highlight its Free Data Test, which will allow marketers to send Data Services a sample of their postal address file and receive a detailed report outlining the bad/undeliverable and duplicate data that can be eliminated.
When asked about new developments in ecommerce marketing in general, Messer noted that improved cost controls coupled with better ROI are the twin metrics that companies look for. "Especially in today's extremely challenging economic environment, it's vital for a company to focus on both increasing revenue and reducing costs. We focus on two areas of cost containment - decreased operations costs and improvements in labor inefficiencies."
When asked to explain, Messer elaborated: "We lower our clients' out-of-pocket costs for postage, printing and materials through proprietary data hygiene processes that dramatically reduce bad and undeliverable addresses within a client's database."
Regarding improvements to clients' ROI, Messer continued: "Finding and exploiting new revenue streams is vital for ecommerce companies. Many players in this space are unfamiliar with the increased monies they can realize from list rental of their client base. We often introduce them to the list industry and the benefits of active participation in the list rental process. It's a win for them and a win for the direct marketing industry."
eComXpo is a virtual conference for affiliate, search and interactive markers that brings together more than 8,000 search marketers, publishers, agencies, advertisers, affiliates, merchants, and networks. Registration is free at http://www.ecomxpo.com.
About data Services:
Founded in 1967, Data Services, Inc. (http://www.dataservicesinc.com) is a privately held company based in Salisbury, MD with offices in New York, Connecticut, Pennsylvania, New Jersey and Virginia. Data Services, Inc. specializes in US, Canadian and International Direct Mail Data Processing, merge-purge and online list count and ordering tools and will exhibit at the 2009 eComXpo January 28th and 29th.
Data Services, Inc.