We use the Customer Portfolio Optimizer to better tailor offers to our customers' needs and to simultaneously meet the performance objectives of our mortgage portfolio
San Bruno, CA (PRWEB) January 13, 2009
Nomis Solutions, the leading provider of best-in-class Pricing and Profitability Management for financial services companies today announced Yorkshire Building Society's adoption and use of the Customer Portfolio OptimizerTM. The third largest building society in the United Kingdom, Yorkshire has gained a better understanding of the customers in their portfolio, visibility into prepayment and impairment risk, and the ability to determine appropriate contact strategies for their existing mortgage customers.
The Customer Portfolio Optimizer empowers Yorkshire's mortgage executives with a more advanced approach to managing mortgage loans that are due to expire. The solution combines a lender's customer data with demographic, attitudinal and behavioural data to create accurate data models and borrower classification. The solution evaluates each borrower profile's unique priorities and needs and determines customized offers that feature appropriate products, rate structure and fees. It also incorporates communications preferences to allow Yorkshire to utilize the most effective outreach strategy in order to achieve business objectives and performance goals.
"We use the Customer Portfolio Optimizer to better tailor offers to our customers' needs and to simultaneously meet the performance objectives of our mortgage portfolio," said Yorkshire Building Society's Senior Product Manager of Group Retention, Karen Miller. "The solution helps us craft a more effective contact, offer and outreach strategy including the tone of the message, the communications channel, timing and sequencing of the offer to meet our customers' needs."
Unlike point solutions such as customer-to-offer matching tools and direct marketing decision tools, the Customer Portfolio Optimizer provides a comprehensive optimization process that incorporates individual customer preferences to drive decision-making. Focused on retaining current customer accounts, the Customer Portfolio Optimizer complements the award-winning Nomis Price Optimizer™ solution, which is primarily used for acquiring new customers.
Frank Rohde, CMO and managing director of Nomis Solutions Europe shared, "Yorkshire Building Society's executive team has the vision to embrace innovative technology in an effort to better understand and serve their customers' needs. In my view, those banks and building societies that invest in better understanding how to retain and attract their target mix of customers will be in a stronger position to navigate through this difficult economic situation and lead the next wave of growth."
About Yorkshire Building Society
Yorkshire Building Society is one of the largest building societies with 135 branches and 64 agencies across the UK. It is committed to mutuality and is determined to return real financial benefits to its members. Its purpose is to maximise long term benefits for a growing membership.
About Nomis Solutions
Nomis Solutions enables best-in-class Pricing and Profitability Management for financial services companies. Through a combination of advanced analytics, innovative technology, and tailored business processes, the Pricing and Profitability ManagementTM Suite delivers quick time-to-benefit, and improves financial and operational performance throughout the customer acquisition and portfolio management processes.
The Pricing and Profitability ManagementTM Suite of business solutions includes the award-winning Nomis Price OptimizerTM, the Nomis Offer OptimizerTM, the Customer Portfolio OptimizerTM, and the Nomis NavigatorTM. These solutions are designed to meet the specific requirements of auto finance, home equity lending, personal lending, mortgage, and deposits executives. Select customers include Abbey, AmeriCredit, Bank of Montreal, Chrysler Financial, HBOS plc, Nationwide Building Society, Royal Bank of Canada and Yorkshire Building Society. Headquartered in San Bruno, CA, Nomis Solutions also has offices in London, United Kingdom. Visit http://www.nomissolutions.com or contact us at +44 0207 189 8327.