Kirk Manzo Launches The Manzo Group Automotive Consulting Firm

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Kirk Manzo, former Director of Consulting for the Ziegler Corporation, launches The Manzo Group. This newly formed firm offers automotive training and consulting solutions nationwide.

I am proud that Darren has decided to join me in this exciting journey

Kirk Manzo announces the formation of full service consulting firm, the Manzo Group, based in Atlanta, Ga. Manzo has more than 25 years of sales, marketing, and consulting experience. Since 1996 he has specialized in the retail automotive industry and most recently held the Director of Consulting position at the Ziegler Corporations. He was a featured speaker at the 2008 NADA Annual Convention and has conducted hundreds of trainings nationwide.

With programs designed specifically for the automotive industry, the Manzo Group aims at attracting new and used car dealerships interested in consulting services, business development, and/or training solutions.

According to Kirk Manzo, "Our approach is simple. Drive consistently higher gross per copy, better CSI, and increased referrals through proven strategies that work." He added, "People and process are the keys to increasing profits. They are our focus."

In today's challenging market, Manzo stressed the need for quality consulting in the automotive industry. "Our program has proven itself over and over for both large and small dealerships. The automotive industry must do something different if they want to survive."

The Manzo Group's services include sales consulting, management training, finance and insurance selling strategies, internet sales tactics, telephone skills instruction, and executive coaching.

A significant weapon for The Manzo Group is Darren Haygood, National Trainer and Dealer Consultant for the firm. He brings over 10 years of automotive retail experience and specializes in internet Sales, BDC and phone skills training, and BDC operations. "I am proud that Darren has decided to join me in this exciting journey," said Manzo about the addition to the team. "His expertise is exactly what the industry needs."

Included with this launch is the unveiling of the company's website found at Visit this website for further information, a free analysis, and list of services.

Benefits of Working with The Manzo Group
Manzo outlined some of the benefits in utilizing his firm include:

  •     A sales process designed to build confidence in your sales staff
  •     Practical sales approaches for both new and seasoned professionals
  •     A simplified approach to eCommerce with a guaranteed closing rate of 80% of your shown appointments
  •     Proven word tracks and exercises in overcoming objections
  •     Specifically tailored training programs for managers and progress tracking
  •     Finance and insurance training combined with analysis of product mix and markup guidelines

About The Manzo Group

The Manzo Group specializes in training and consulting solutions for new and used automotive dealerships. With an emphasis on sales processes, finance and insurance, internet sales and phone skills training, their staff of nationally accredited and field tested trainers conduct intensive 3-4 day on site programs focusing on bottom line results for its clients.

For more information, please contact Kirk Manzo at 770-995-7208 or visit


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