RateItAll Retools with a Social Take on Reviews

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Leading Consumer Review Network Brings Custom News Feeds, Compatibility Quizzes and Unlimited Topics to Consumer Reviews.

Creating a listing on RateItAll is an easy first step for online marketers when launching a new business or product.

RateItAll , a consumer review network and web service that allows people to find and share reviews on any topic, today launched a new website designed to make the sharing of consumer reviews more fun, more personalized and more social.

The company is highlighting three aspects of its new site as particularly innovative for the consumer review space:

  • the ability to customize a news feed of reviews to your specific interests and network of friends
  • the opportunity to meet people who share your tastes via RateItAll's compatibility quizzes
  • the ability to quickly and easily add anything reviewable to RateItAll's database

Central to RateItAll's news feed is the ability for each member to create their own custom reviews feed, tuned to their friend networks and interests. For example, a movie buff might set up her news feed to display the movie recommendations of her friends, or might simply follow the keyword "movies," which would insert movie reviews from RateItAll's network into their news feed. Or a new parent might choose to follow top ranked reviewers in RateItAll's "baby" category, as well as subscribing to baby related keywords such as "stroller" or "diapers."

The new release is at the junction of two major trends, consumer reviews and social networking. Last week, Nielson Online published the results from a survey of 1,000 online shoppers in the U.S. in which 71 percent agreed that consumer reviews make them more comfortable that they are buying the right product. And social networking techniques have made it easier and popular for people to share their opinions with their network of friends.

"Over the last two years, the social web has taken giant strides forward in the way content is discovered and consumed," said RateItAll co-founder and CEO Lawrence Coburn. "This release incorporates the best of these customization and discovery tools into a consumer review environment."

RateItAll also offers hundreds of reviews-based compatibility quizzes designed to match like-minded reviewers in topics such as movies, music, food, beer, travel, politics and more. Participants rate 10 to 20 items within a particular topic and check their compatibility score with friends or others from the RateItAll network. The quizzes are available on the RateItAll site and as Facebook and MySpace applications.

"Between the range of things to rate on the site and the compatibility quizzes, there's always something fun to do," said Ed King, a top RateItAll reviewer and former political aide now living in British Columbia. "Where else can you rate Apple products, best Thanksgiving foods and baseball nicknames?"

Since its launch, RateItAll has offered the broadest choice of topics from which to write reviews. Not only can members review consumer products, they can also review politicians, travel destinations, characters from television programs and much more.

This RateItAll release brings the site closer to its goal of being a review service for anything that inspires its members. A prominent "Write a Review" link on every page allows members to write a review of anything, starting a conversation with RateItAll's 1 million-plus monthly unique visitors. (More than 1.1M people visited RateItAll in December, 2008 according to third-party analytics company Quantcast.)

Businesses can also add their products or services to RateItAll's database.

"The ability to add literally anything to RateItAll's database - a hostel in Bangkok, a flavor of Gatorade, a controversial blog, a new product - has big implications for marketers and businesses wishing to leverage social media to distribute their message," said Chris Winfield, CEO of social media marketing agency 10e20 in New York. "Creating a listing on RateItAll is an easy first step for online marketers when launching a new business or product."

About RateItAll:
Based in San Francisco, RateItAll (http://www.rateitall.com ) is a consumer review network where visitors can find and share reviews on virtually any topic. All of the site's content is available for syndication via widgets and an API (api.rateitall.com), and RateItAll members share in the advertising revenue associated with their reviews. RateItAll's mission is to help people help others by sharing trusted reviews of whatever inspires them. Click through for a complete company FAQ .


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