RateItAll Exposes Read / Write Consumer Review API

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Consumer review site RateItAll exposes its millions of consumer opinions to third party developers via an API.

We needed a reviews engine that could handle both products and merchants, and RateItAll's willingness to promote our merchants' storefronts to their large community made it an easy decision.

RateItAll, a leading consumer review network that allows people to find and share reviews on any topic, has today announced the public availability of an Application Programming Interface (API) that allows RateItAll partners to quickly and easily implement consumer reviews on their own websites.

RateItAll API users are able to draw from RateItAll's millions of consumer opinions for use on their own site, as well promote their own content on RateItAll.com.

"Our API is fully read / write," said RateItAll CTO Mathew Spolin. "It's an easy and free way for any website to jump start consumer reviews for their own community."

In addition to displaying RateItAll reviews and ratings on their own sites, API partners are able to promote their own content to the more than one million people that visit RateItAll.com each month. For companies looking to increase traffic to their website, the RateItAll API is an opportunity to gain distribution by putting their content to work.

RateItAll's API launch partners include online video company LongTail Video and distributed shopping cart Cartfly.

"We chose RateItAll as a consumer review partner because of the flexibility of their API and their distribution might," said Kurt Collins, Vice President of Business Development of distributed shopping cart Cartfly. "We needed a reviews engine that could handle both products and merchants, and RateItAll's willingness to promote our merchants' storefronts to their large community made it an easy decision."

More than 1.1M people visited RateItAll in December according to third party analytics company Quantcast.

About RateItAll:
Based in San Francisco, RateItAll is a consumer review network where visitors can find and share reviews on virtually any topic. All of the site's content is available for syndication via widgets and an API, and RateItAll members share in the advertising revenue associated with their reviews. RateItAll's mission is to help people help others by sharing trusted reviews of whatever inspires them.

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LAWRENCE COBURN
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