We would urge all motorists to ensure that their vehicle is fully maintained, especially during the winter months, when a well looked after vehicle can make a really difference to safe driving.
London (PRWEB) January 14, 2009
The new Auto Trader survey, conducted amongst more than 3,000 motorists nationwide, shows that the credit crunch coupled with the aftermath of festive spending has already caused over 16 million motorists to tighten their purse strings dramatically.
Over half (51%) of motorists say they are worried about paying for car repairs found during an MOT inspection, with 10% delaying a car MOT until after its due date and a further 7% delaying getting road tax.
Perhaps more worryingly, nearly a third (32%) of motorists are holding off doing any car repairs to their vehicle and of those, nearly 15% of the repairs are deemed to be 'quite major', with a further 5% deemed to be 'very major', meaning that nearly 11.5 million vehicles on Britain's road could be potentially dangerous to drive.
Matt Thompson, Marketing Director of Auto Trader, comments: "It is extremely worrying that nearly half of all UK motorists are prepared to drive around in an unroadworthy vehicle to try and save money during these difficult times.
"We believe that motorists on the whole are very responsible, but with tightening budgets and possible job losses looming, motorists are being very careful with their money and feel that they have no option but to sacrifice essential vehicle maintenance as the cost of motoring continues to increase.
"We are trying to do our bit to help with our Cut Car Costs campaign. One new initiative that will help right away is our partnership with Nationwide Autocentres to offer all motorists special discounts for two essential areas - £20 off MOT tests and £10 off a Winter Inspection for every motorist who downloads the special vouchers from Auto Trader.
"We would urge all motorists to ensure that their vehicle is fully maintained, especially during the winter months, when a well looked after vehicle can make a really difference to safe driving."
Auto Trader's new Cut Car Costs campaign is a free of charge service that aims to help every motorist save up to £500 on the annual cost of motoring. The campaign features money-saving tips, advice and exclusive discounts to ensure that all the information motorists' need on cutting their costs can be found quickly and easily.
Auto Trader makes the world of cars easy, with a one-stop-shop of all things motoring - from new and used cars to insurance and finance - along with advice and solutions to help reduce the cost of motoring for everyone.
Notes to Editor:
- Auto Trader is the UK's no 1 motoring website and magazine, with over 10.3 million monthly unique users, who carry out over 93 million searches on new and used vehicles. This record growth in monthly average unique users is a 25% year on year increase and a 38% month on month increase*. Auto Trader also publishes 13 regional magazines across the UK and the Republic of Ireland. The brand is building a competitive position across all effective channels including the web, magazine and WAP. (*Source: Auto Trader Audit, March 2008).
- Auto Trader is owned by Trader Media Group, which also publishes market-leading niche titles such as Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Farmers Trader, Auto Freeway - all with the largest reach in their sectors, through web visitors and magazine readership.
- Trader Media Group publishes almost 70 titles every week with a combined circulation of 1.5 million and has leading websites for its top titles.
- Trader Media Group, a division of Guardian Media Group, operates in the UK, Ireland, Italy and South Africa. The Group is looking to expand on its winning formula: developing a one-stop-shop for motorists; giving trade customers the opportunity to choose all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.
- Trader Media Group is jointly owned by Guardian Media Group and Apax Partners, with GMG as the majority shareholder.