Online CPAP Community CPAPtalk.com Releases Results of the Seventh Product Challenge

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PRWeb - Houston, TX January 16th, 2008 - CPAPtalk.com releases the results of the seventh Product Challenge between ResMed Swift LT defeating the Puritan Bennett Breeze SleepGear Nasal Pillow Mask by a vote of 36 to 14.

The CPAPtalk.com Product Challenge is an industry first opportunity for CPAP manufacturers with similar products to challenge each other publicly in CPAP user satisfaction trials. The Seventh Product Challenge was initiated and sponsored by CPAPtalk.com to determine whether the Swift LT is an improvement to earlier models and if those changes out performs the very popular Breeze SleepGear Nasal Pillow Mask. CPAP users voted 36 to 14 in favor of the Swift LT over the Breeze SleepGear. Four hundred and ninety eight Swift LT Nasal Pillow Mask users enrolled to participate in this challenge and 50 were selected.

Detailed results of this challenge can be be viewed by visiting:

http://breeze-swiftlt.cpaptalk.com/

All Product Challenges are administered in an impartial manner and customer preferences are not influenced by either manufacturer. Fifty people were selected through an open enrollment and the CPAPtalk Product Challenge vetting standards. A Puritan Bennett Breeze SleepGear Nasal Pillow Mask was sent to each participant who utilized the mask for three weeks and completed a detailed satisfaction survey.

Press releases with the results of the Product Challenge will be made public and announcements will be posted to CPAPtalk.com's main page and Product Challenge sections. The manufacturer of the winning product will receive a congratulatory letter, winner's certificate and an invitation to a Trophy Presentation Ceremony hosted by CPAPtalk.com.

The Winner's Seal is the badge of excellence bestowed by the Product Challenge. The emblem is expected to boost consumer confidence and increase conversion rates for retailers. A reference link is provided at the end of every Product Challenge for websites interested in using the Winner's Seal. The symbol provides a link to relevant content for informational CPAP and Sleep Apnea resources. CPAPtalk expects this will improve sales for brick and mortar dealers and Internet websites alike.

Sleep Diagnostic Facilities, Physicians and Durable Medical Equipment providers all benefit from these product trials. The Product Challenge provides a free source for standardized measurements of product satisfaction within the CPAP community. The Challenge results reduce the need for costly internal testing and give providers a data point for product knowledge that is not influenced by corporate sales representatives and marketers.

Manufacturers benefit by using the Product Challenge to objectively improve the marketability of their products. This tool can be used by manufacturers looking to draw additional attention to the launch of a new product, build their brand image or expand their presence in a new niche. A manufacturer's success in the Product Challenge will provide compelling marketing material for a representative, establishing creditability with diagnostic facilities, physicians, dealers and patients.

Manufacturers do not lose in a Product Challenge. Any vote for the challenger is a CPAP user finding a product that works better for their personal sleep therapy to treat Obstructive Sleep Apnea. Management can use the experience as a feedback loop between the CPAP users, product design and product satisfaction to potentially improve their products. Manufacturers who embrace this new paradigm will connect with CPAP users and provide superior products that customers can use.

For more information please contact Carolyn Goodman, Marketing Manager at 1-800-356-5221 ext 11265 or email productchallenge (at) cpaptalk.com.

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Carolyn Goodman
CPAPtalk.com
18003565221+11265
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