West Palm Beach, FL (PRWEB) January 20, 2009
As of this month, leading door manufacturer Masonite has officially doubled its web site's traffic, not to mention secured top search engine rankings for increasingly competitive terms, thanks to THAT Agency, a Florida-based web design and online marketing firm. THAT Agency, whose services include web development, design, and search engine optimization (SEO), has worked assiduously since February, strengthening Masonite's online presence through THAT's unique approach.
The approach - a comprehensive one involving SEO-friendly code and navigation, an aesthetically arresting design, keyword acumen and proprietary search engine techniques-have proven to be a successful strategy for Masonite.com.
According to THAT's analytics, first conducted by the company earlier this year, Masonite.com has nearly doubled their unique visitors in six months. This is strictly organic traffic that has been driven to the site using proper search engine optimization techniques.
Bill Teubner, President of THAT Agency, attributes Masonite's online ascension to an integrative campaign that began with the site's conception. "With Masonite.com, optimization began with induction," asserts Teubner. "We wanted the site's foundation to be SEO-friendly, so we utilized SEO-friendly code and navigation. We then conducted copious keyword research, and incorporated our findings into web copy and tags. We indexed almost every page of the site-and it's an enormous site-to ensure each page was navigable by search engines. And then using THAT Agency's proprietary search engine techniques to increase Masonite.com's authority on the web. The combination of these elements reared phenomenal results."
Besides doubling its web traffic, THAT Agency, a Google Adwords Qualified Company, earned Masonite.com top rankings for super competitive terms. In fact, Masonite.com now ranks number two for the word "door" and "doors" in a Google search-an incredible feat considering the challenges short words present. "It's an increasingly arduous task to rank highly for single word keyword phrases," explains Teubner, "since shorter words are more frequently used."
About That Agency:
THAT Agency has become one of the leading web design and development firms in Florida. While their client list includes companies such as Regency Centers and Norwegian Cruise Lines, they are still able to meet the needs and budgets of small businesses. They are able to provide all of the services of a web solution company, as well as the expertise and creativity of an advertising agency. With a full staff of designers, developers, and marketing specialists, they are capable of designing a solution for just about any marketing or advertising need. THAT Agency can be contacted at 561.832.6262 or on the web at http://www.THATAgency.com.