It is challenging, but a lot of fun to design the website user experience for a product of this quality
Indianapolis, IN (PRWEB) January 14, 2009
The world's walls are becoming more beautiful this morning. After more than a year in production, Posters2Prints.com launched a new online art store today offering custom framed art prints, paper and canvas giclee prints, and posters to consumers and volume purchasers.
"We see tremendous opportunity here," said Bob Leonard, CEO of Posters2Prints. "Michael (Michael Slate, co-founder and CIO) and I are convinced the framed art marketplace is starving for a more efficient online shopping experience that requires a focus on high quality artwork and custom framing for an affordable price."
Posters2Prints operates a custom framing facility just outside of Indianapolis, Indiana where a team of master carpenters utilize the most sophisticated custom framing machinery and tools to handcraft every piece of finished art work. "We source the best digital reproduction art, the finest mouldings, mats, and materials, and our master carpenters are the best custom framers in the business," expressed David Hosei, Operations Director.
"It is challenging, but a lot of fun to design the website user experience for a product of this quality," said John Scrofano, Marketing Director. "Simplicity was our rule. We hand select great art so the customer isn't overwhelmed. We display huge thumbnail images for easy browsing. The custom framing process is streamlined into a single page. Help icons with tips or expert advice accompany every step of the process. And our technology team architected the site without sacrificing speed or performance."
Headquartered in the American Heartland near Indianapolis, Indiana and established by the former founders and executives of 3Gupload.com, Posters2Prints.com is a web-based custom framed art retailer with a mission to delight customers with exceptional custom finished art prints, paper and canvas giclee prints, and posters at the most affordable and every day lowest price. All custom framing and finishing is meticulously handcrafted by dedicated master carpenters at the Company's headquarters. The founders have more than 30 years combined business experience in publishing, licensing, e-tailing, and distribution.