Bowling Green, Ky. (PRWEB) January 14, 2009 -
"Linda is watching the season premier of '24.'" "Kelly is planning a party for the presidential inauguration." "Jack is standing in line at Starbuck's." Self expression is not a new phenomenon, but the online world of micro-blogging and social networks, like Facebook and Twitter, arguably have catapulted the practice into a new stratosphere.
Custom t-shirt company BlueCotton (http://www.BlueCotton.com) gets back to basics by harnessing the self-expression that's exploding online and putting it - literally - on someone's back (or front). It's the timeless art of the custom t-shirt - popular for generations, but newly reinvigorated with sophisticated online t-shirt design tools and a current Zeitgeist centered around self-expression.
In 2008, BlueCotton processed roughly 10,000 designs for custom t-shirts - nearly double the 5,500 designs processed in 2007. Those designs were for groups wanting to broadcast their support for a good cause, allegiance to a fraternity or sorority, enthusiasm for a band, or participation on a local sports team or church or school activity.
"Americans have always been fond of self-expression, and we've all got a worn-out t-shirt in a drawer that represents who we were or what we loved at a particular time in our lives," said Mike Coffey, BlueCotton founder and CEO. "That's the allure of the custom t-shirt. And I think that's why something like micro-blogging is so popular - we like to declare our allegiances and loyalties. It's a way to say, 'this is who I am and what I support.' That can be powerful."
According to Coffey, BlueCotton saw several examples of this in 2008:
For more 2008 t-shirt flashbacks, visit the BlueCotton blog at http://blog.bluecotton.com/?p=183#more-183.
BlueCotton.com is the place to go for high-quality, easy-to-design custom t-shirts. The company's professionalism, expert design guidance and obsession with customer satisfaction have won the company legions of fans. BlueCotton offers printed and embroidered custom t-shirts, hats, and outerwear for groups of all kinds: schools, churches, sports teams, non-profits, fraternities, sororities, or those who simply want to make a proud, personal statement. Gizmodo calls BlueCotton's online interactive DesignStudio "a sophisticated Photoshop-like web app to let you design your own shirt… with a tremendous amount of control over the results" and says "the interface rocks." BlueCotton is ranked in the Inc. 5000 list of fastest-growing private companies in the country. Based in Bowling Green, Ky., BlueCotton has been selling custom t-shirts and embroidered apparel since 1991.
Edge Communications, Inc.
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