Ashland, OR (PRWEB) January 15, 2009
McLellan Creative (http://www.mclellancreative.com), a team of technology marketing writers serving many of the world's most innovative technology companies, announced a new initiative targeting organizations that wish to develop or enhance integrated marketing communications (IMC) programs. With many companies facing tighter marketing budgets, McLellan Creative's IMC initiative provides a strategic path for organizations' to garner greater results more cost-effectively than traditional, isolated marketing efforts.
"Integrated marketing communications (IMC) offers a holistic approach to creating consistent, customer-focused messaging that employs both online and traditional media," said Robert McLellan, founder and president of McLellan Creative. "By developing a strategic plan that encompasses multiple touch points, organizations not only ensure consistency in their marketing messages, but they can target specific segments based on existing customer data. This approach is more cost-effective than developing, launching and tracking individual marketing initiatives and typically delivers greater results, including long term benefits like engagement, customer value, and profitability."
McLellan Creative's team of 20 technology marketing writers helps technology leaders such as Cisco, McAfee, TriZetto and others develop IMC programs at their organizations. To help companies establish effective integrated marketing initiatives, McLellan Creative has developed a "Best Practices: Integrated Marketing Communications" paper. Download a free copy.
About McLellan Creative:
Founded in 1994 and is based in Ashland, Oregon, McLellan Creative is a team of award-winning, technology-focused writers and creative experts who help companies elevate their corporate messaging and communicate more effectively with customers. Our experience covers the entire spectrum of established and emerging technologies. From traditional data control systems and health care technologies to social networking, financial forecasting and nanotech, there is no technology too deep or too new for McLellan Creative.
McLellan Creative offers a full menu of marketing communications services, including collateral, white papers, case studies, corporate and consumer newsletters, web content, e-marketing, public relations support and executive speech writing. More importantly, the firm offers fully integrated marketing capabilities that help technology companies to develop synergistic, cost-effective campaigns that make the most of both traditional and digital media. For more information, visit http://www.mclellancreative.com.