I am truly excited to be joining Halogen Network in this newly created role, and look forward to working with the tremendously talented team that has made the company a leader in reaching affluent consumers
San Francisco, CA (PRWEB) January 15, 2009
Halogen Network (http://www.halogennetwork.com), a distributed media company that connects affluent online consumers with the world's leading luxury brands, today announced that Spencer Lee has joined the company's executive team as vice president of sales, on the west coast.
Lee brings more than 13 years of advertising sales experience, including 10 years in the interactive space, to his new role. Before joining Halogen Network, he was sales director for ContextWeb (http://www.contextweb.com/), a leading contextual advertising company and operator of the ADSDAQ ad exchange. Lee was instrumental in hiring, training and managing the ContextWeb sales organization, both in the Midwest and on the West Coast. Prior to ContextWeb, Lee was a sales manager at Advertising.com (http://www.advertising.com), a leading provider of results-based interactive marketing services.
Lee will lead sales efforts on the West Coast and focus on developing online marketing solutions for the top 50 major luxury brands in the finance, travel, home and lifestyle categories. In the Business and Influence channel of the the Halogen Network for example, the audience has more than twice as many users with household incomes topping $150,000 than found on WSJ.com. Halogen Network is now tied with Wine Spectator for the highest percentage of affluent readers on the Web, according to Nielsen Online.
"We're thrilled that Spencer is bringing his talent and experience to Halogen Network at this important point in our company's lifecycle," said Gregory Shove, Halogen Network's co-founder and CEO. "Spencer's ad network experience will be invaluable as we continue to accelerate growth and revenue for the company. He will need to build his sales team quickly to keep pace with growth in size and quality of our publisher network".
"I am truly excited to be joining Halogen Network in this newly created role, and look forward to working with the tremendously talented team that has made the company a leader in reaching affluent consumers," said Lee. "The combined strength of our flagship property, HalogenGuides.com (http://www.halogenguides.com), and our publisher partners creates a unique opportunity for advertisers and partners. I look forward to bringing the benefits of our transparent network to luxury category marketers and their agencies."
Lee will be based at the Halogen Network headquarters in San Francisco.
About Halogen Network:
Halogen Network is a premium publisher network that targets the more than 10 million U.S. households with assets over $1 million. It connects more than 50 publishers into a single transparent network that allows media buyers and advertisers to reach affluent consumers online. Many of the world's leading luxury brands, including Ritz-Carlton Club, Marquis Jet and American Express, advertise through Halogen Network. More information is available at http://halogennetwork.com.
*Nielsen Custom @Plan survey, 2008
Media Contact: Allison Hodge
Phone: (415) 655-2711
Email: Allison (at) halogennetwork (dot) com