Home Bistro Holiday Sales a Success after Relaunching eCommerce Site

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Working hand in hand with web firms focused on results and the latest in web strategy and the eCommerce community, Home Bistro (http://www.homebistro.com) relaunched their website to capitalize on the holiday season with proven results. FitForcommerce (http://www.fitforcommerce.com) aided the etailer in defining their needs and identifying TELLUS (http://www.tellusweb.com) as the webfirm to fully strategize and implement a focused plan in quick time.

At a time when we needed a fast but knowledgeable decision, FitForCommerce provided the expertise and legwork from detailed requirements and workflow design, to selection in under four weeks and without sacrificing rigor or diligence

Home Bistro, a multi-channel retailer focused on chef-prepared meals delivered to your door, charged into the 2008 holiday season armed with a new webstore delivered with quick turnaround and community focused web 2.0 features. Quick time to market was accomplished by leveraging two leading eCommerce firms, FitForCommerce and TELLUS.

In the spring of 2008, the Home Bistro team re-evaluated their web presence leading into the holiday season in a down economy. Time was crucial and the etailer sought out FitForCommerce and its eCommerce Diligenceā„¢ process and toolkit to define requirements, research options and select an eCommerce platform that best fit.

"At a time when we needed a fast but knowledgeable decision, FitForCommerce provided the expertise and legwork from detailed requirements and workflow design, to selection in under four weeks and without sacrificing rigor or diligence," said Steve Jones, president of Home Bistro, "I got the speed I needed to meet my timelines and the confidence I needed to ensure nothing was missed."

The eCommerce platform chosen was TELLUS, a full service web firm specializing in web strategy and solutions for multi-channel retailers.    Twelve weeks after project kickoff, the site launched in late October. Focusing on more than just features, Home Bistro launched a new blog in conjunction with the new site, enabling customer interaction. This community element along with the new eCommerce platform and the web strategies developed and implemented by TELLUS delivered significant results for the online channel which increased the web's contribution to total sales revenue by 6.1% for December 2008.

"Engaging customers during their visit to the site was key in developing a relationship with Home Bistro," explained Jones. "Our Chefs' blog featuring customer stories about holiday dinner fiascos and cooking tips from the chefs was one of the top entry points of the site and generated high conversion rates."

"For niche-leading retailers like Home Bistro, a truly-competitive web presence requires an integration of commerce and community," explained Betsy Emery, CEO of TELLUS. "I'm thrilled TELLUS has been able to build upon existing brand loyalty and help deliver an enhanced customer experience for Home Bistro. We are fortunate FitforCommerce helped Home Bistro recognized the eCommerce platform, customer experience, and web marketing requirements needed."

Focusing on the need to move quickly, efficiently and effectively, Home Bistro zeroed in on finding the right fit for their web needs as opposed to just the features a firm could offer. The results speak for themselves. Home Bistro's conversion rate jumped to 9.42% in December, significantly higher than the industry average of 2-3%.

TELLUS and FitForCommerce will be participating in the one of the industry's leading conferences, Internet Retailer Web Design '09 in Miami, Florida, January 19 - 22, 2009. Betsy Emery will be leading a special presentation of her Roadmap to Redesign, a 5-step guide to effectively chart the journey from requirement definition through launch and post-launch. Beginning with the simple question, 'how can you get the most from your web process?', she journeyed through the Roadmap with Home Bistro, leading to a very successful end. FitForCommerce will be providing free on-site webstore consultations.

About Home Bistro
Home Bistro (http://www.homebistro.com) is the leading multi-channel retailer of chef-prepared meals delivered to your door nationwide. Founded by chefs with deep culinary training, the company provides value and convenience to its customers with a complete line of meals, including appetizers and desserts, prepared and shipped from their kitchen and warehouse in upstate New York.

About FitForCommerce
FitForCommerce (http://www.fitforcommerce.com) is an industry resource and consultancy which helps multi-channel and online retailers strengthen their ecommerce strategies, benchmark website capabilities against best practice, define functional and technical requirements, design workflows and custom features, and facilitate the RFP and vendor selection process. As a team of former retailers and providers with hands-on experience, FitForCommerce also provides eCommerce marketing consulting and technology implementation coaching. In 1Q 2009, FitForCommerce will launch FitBase, the ecommerce markets first knowledge base for best practices, expert and community advice, and solution provider details.

About TELLUS
TELLUS (http://www.tellusweb.com) is a full service eCommerce firm providing agency services and eCommerce Platform including web strategy, usability, design, development, integration, and marketing. Niche-leading consumer brands, catalog, and retail companies rely upon TELLUS for transaction-intensive web operations including Home Bistro, Nutrisystem, 1800Mattress.com, Chef's Catalog, Woodcraft, Seabear Smokehouse and many others. Client websites have been recognized with over 34 web awards. TELLUS is based in Cincinnati, OH.

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Suzanne Deatherage
TELLUS
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