Builders who are competing in today's market need more than product pitches
Florham Park, NJ (PRWEB) January 14, 2009
BASF will present micro-seminars, The First Annual Builder's Challenge Awards, live product demonstrations and a Department of Energy press event in booth C4623 at the International Builders' Show (IBS) at the Las Vegas Convention Center, Las Vegas, Nevada, from Jan. 20-23, 2009. In addition to showcasing construction products, the events and seminars are intended to inform and inspire builders by highlighting how BASF's products, in conjunction with better building practices, increase energy efficiency, durability and speed of construction.
"Builders who are competing in today's market need more than product pitches," said Jack Armstrong, Leader Construction Initiative North America for BASF. "This is why we have created comprehensive programming at our booth and beyond at this year's International Builder's Show to help builders learn more about how practices and products can make them more competitive in any economic environment."
At BASF booth C4623, there will be a 10 minute overview of how chemistry can contribute to sustainable construction at the top of every hour, and on every half-hour, there will be 10 minute micro-seminars followed by a question and answer session conducted by BASF scientists on subjects that include:
How can becoming an Energy Star® Home Provider create a competitive advantage for my company?
How do I stop radiant heat from entering the attic?
How can I use concrete for storm water management?
How does graphite increase insulating value?
How do I get strong adhesion and excellent flexibility for solar panels, windows and roofs?
Also, to underscore the corporation's commitment to private-public partnerships, BASF will host two special events in conjunction with the Department of Energy.
The first will be a Department of Energy press event on Jan. 21 at 10 a.m. to announce new industry mandates in energy-efficiency standards for appliances. In addition, on Jan. 21 at 4 p.m., BASF will present its First Annual Builder's Challenge Awards to honor three home builders who have demonstrated excellence in achieving the parameters set forth by the Department of Energy's Builders Challenge program.
Live demonstrations of BASF's spray polyurethane insulation Comfort Foam® will be given daily at the Show Village Learning Center for Training and Education outdoor exhibit space to illustrate how closed-cell foam technology provides superior energy efficiency, a building envelope with healthier indoor air quality, and greater structural durability.
BASF is also the proud sponsor of the "How to Build with SIPS" live demonstration at the Structural Insulated Panel Association booth N449.
To download a complete schedule or learn more about BASF Construction Solutions, please visit http://www.basf.com/construction.
BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $16.4 billion in 2007. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit http://www.basf.com/usa.
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost €58 billion in 2007. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at http://www.basf.com.