360e Productions Advances While Production Agency Conglomerates Struggle

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This is a difficult economy, no doubt, but 360e Production's virtual, open business model proves to be an aggressively progressive new approach that is solid and successful, despite industry challenges, translating to value for clients.

As the economy becomes increasingly unstable, companies who routinely spend millions of dollars on live meetings and events are looking for ways to create more efficient, cost effective experiences for customers, sales forces and partners. Now more than ever, corporations are being pushed for efficiencies and forced to prove their event payouts. These challenges don't mean businesses stop reaching out through live sales meetings, product launches and consumer events; they just can't spend as much to do it and are looking for smart, cost-cutting solutions, while maintaining quality.

As the U.S. slips deeper into a recession, the big brick and mortar "experiential marketing" agencies are proving to be more like battleships trying to maneuver in a bathtub. Today's economy calls for more progressive production practices and effective solutions, and the "virtual" business model is quickly emerging to answer this need. Chris Schultenover, visionary founder of 360e Productions, has embraced the virtual model to turn traditional live event production on its ear. After working for years at a Fortune 500 company and at one of the world's largest experiential marketing agencies, Schultenover has identified and implemented a smarter, more streamlined, effective and cost-conscious way to execute world-class live meetings and events.

360e's virtual business model eliminates overhead by working in a virtual office environment and staffing productions per project, with the best talent at the right time. For their clients, this translates to a 40% to 55% savings in staff hourly rates, as well as fresh, creative solutions that are more nimble, efficient and cost effective. 360e is able to deliver clients progressive, personalized solutions and measurable and meaningful results for their marketing and event dollars by eliminating costly overhead and matching staff to the culture and unique requirements of a specific company and project. Add to that 360e's non-traditional approach to the creative process, open book budgets and eco-smart green practices, and it's clear that 360e is not simply ahead of the curve, they are creating it.

360e Productions is working closely with clients and prospects to educate them on the evolution of the production agency and how an agency can work in new, progressive ways that provide value on many levels - the result is an approach that is smarter, fresher, more open and direct, and personalized to their clients and specific projects. 360e is pleased to announce that they have been awarded the 2009 Convention for Merle Norman Cosmetics for the second year in a row - delivering the same level of show for less money.

As a result of their success, 360e Productions has reinvested in their company by launching a new website, which clearly and effectively communicates the non-traditional approach to the industry. 360e is also pleased to announce the addition of Kevin H. Holt to the team, as Director of Business Strategy. Kevin worked previously for Action Marketing Group and George P. Johnson. What's the message? The events industry is experiencing a paradigm shift, and aggressive, progressive thinking and action are proving to be beneficial, especially when times are tough. 360e is keeping ahead of the industry, not just staying ahead of design, lifestyle, entertainment and technology trends.

An Industry Leading, Visionary Boutique Production Agency
Events • Environments • Entertainment • Editorial • Education

Visit us at: http://www.360eproductions.com


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Chris Schultenover

Kevin H. Holt
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