Search Engine Marketing Firm iProspect Taps Industry Veteran for Boston MD Post

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iProspect's commitment to client satisfaction lands Osetek spot on executive team.

Alan is ideal for this role because of his extensive experience in developing successful client strategies and his ability to grow and develop a world class service organization. He brings a lot to the table, and I am confident that our clients will be excited to have the opportunity to work with him.

iProspect, the Original Search Engine Marketing Firm, today announced that it has hired Alan Osetek as the Managing Director of their Boston office as a demonstration of the firm's continued commitment to deliver world class client satisfaction and business results.

A familiar face within the interactive community, Osetek has a successful track record of working with digital marketing agencies and Fortune 500 marketers to develop client strategies, build agency service offerings, and enhance customer satisfaction. As Managing Director of iProspect Boston, Osetek will oversee the search engine marketing firm's East Coast operations, and join its Executive Team in helping to form the strategic vision of the firm for the future.

"Alan is a proven entity within the interactive community," said Robert Murray, President, iProspect. "He has tremendous agency experience, and we are delighted to bring him on board. I know he will prove to be a significant contributor to iProspect's continued growth and success."

No stranger to search engine marketing, and least of all to iProspect, Osetek launched his own interactive agency a decade ago - Vizium - which he later sold to Aegis PLC in 2001. That same year, as Senior Vice President and Managing Director of Carat Interactive, Osetek launched their search practice in Boston. In 2004, as the Executive Vice President of Corporate Development and Integration for Isobar, Osetek oversaw iProspect's integration into the Isobar network, and is intimately familiar with the search engine marketing firm's service offerings.

With nearly two decades of experience in strategy, operations, customer relationship management, and business process redesign, Osetek is well suited for the new role. Reporting to iProspect's Chief Operating Officer, John Tawadros, Osetek has a clear charter: He will be responsible for continually improving delivery systems, fostering superb client relationships, and growing the office while adding his own experiences to the unique culture that has been key to the firm's growth.

"iProspect's legacy is built upon client satisfaction," said Tawadros. "At the end of the day, it's about driving business results." Tawadros went on to explain, "Alan is ideal for this role because of his extensive experience in developing successful client strategies and his ability to grow and develop a world class service organization. He brings a lot to the table, and I am confident that our clients will be excited to have the opportunity to work with him."

About iProspect

iProspect is the Original® Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid search advertising management, online display advertising management, paid inclusion management, shopping feed management, global search engine marketing, Web analytics/attribution modeling, reputation management, and other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day.

With offices in Boston, San Francisco, Chicago, and Dallas-Fort Worth, as well as global search engine marketing offices, iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.

Questions regarding this release should be directed to iProspect Director of Communications, Colleen Reed, at 1-800-522-1152 x1203 or colleen.reed(at)iprospect.com.

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