Goorin Brothers Creates The Obama Great American Hat Campaign

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Goorin Brothers announces the creation of the Obama collection of hats that consumers can vote on. The winning hat design will be sent to President-Elect Obama in hopes he will sport the hat.

We think it is only fitting that our next great President wears a hat that evokes his style and mark on the world. We are asking our customers to help Obama decide which look is best for him

Goorin Brothers, known around the globe for their glamorously-hip, artist created and steeped-in-tradition collection of expertly-crafted hats, announces the creation of the Obama collection of hats that consumers can vote on. The winning hat design will be sent to President-Elect Obama in hopes he will sport the hat. Goorin Brothers founded in 1895 is still family owned and operated. Goorin represents the American dream and the ability for that dream to survive extreme economic conditions. Goorin survived the Great Depression, World Wars and is posed to ride out this latest economic downturn in style.

"The hat is part of Presidential history. We believe great hats and great Presidents go hand in hand," said Ben Goorin, great-grandson of founder Cassel Goorin, and current president and CEO. During the Great Depression of the 1930s, Franklin Delano Roosevelt (FDR) saved the economy from economic ruin while wearing his trademark gray fedora hat. Abraham Lincoln, in his famous top hat, successfully led the country through the Civil War and ended slavery. While sporting a newsboy cap during his presidency, Dwight Eisenhower made many social improvements and kept two major wars at bay.

"These famous and historically significant Presidents are more closely identified with their hats than any other personal item. We feel the voting and dedication of an Obama Presidential hat is appropriate given President-Elect Obama's individual style and his approach of leveraging history to guide the future," added Goorin.

The selection of hats to vote on include unique, culturally influenced hats created by urban artists in the mission of San Francisco. "We think it is only fitting that our next great President wears a hat that evokes his style and mark on the world. We are asking our customers to help Obama decide which look is best for him," said Lisa Henderson, COO for Goorin Brothers. The Obama Great American Hat Vote, along with Goorin's entire collection of hats, bags, belts and other accessories, is available at http://www.goorin.com/obama-hat-campaign/.

About Goorin Brothers, Inc.
Since Cassel Goorin first sold Goorin hats out of the back of a horse cart in 1895, the company has evolved into celebrated purveyors of contemporary, street-smart hats sold worldwide. Blending retro fashions with ultra-modern, unexpected fabrics and washes, Goorin constantly reinvents vintage hats and adds new styles to appeal to a variety of wearers. For more history, ideas and information, visit goorin.com.

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Christa Bailey
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