2009 Looms as a Tough Year for Business, but New Advancements in Business Intelligence Will Help Companies Operate More Efficiently, Says CEO of Analytix On Demand™

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'New-Generation Business Intelligence' Offers Vital Insight About Performance -- Technology Advancements Put Critical Data Within Reach of Any Company

The good news is that valuable business intelligence solutions are more economical than ever, and companies start seeing the benefits almost immediately. Having a solution that provides detailed insight allows businesses to be nimble and concise with their decision-making, and to increase ROI and efficiency throughout the organization.

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WHAT:     The challenging economy is forcing companies to seek additional insight into their business performance. While the practice of "business intelligence" traditionally has been expensive, time-consuming and overwhelming -- and, as such, reserved for only the largest enterprises with the biggest budgets -- today it's on the verge of becoming mainstream.

As companies plan for 2009, they can leverage business intelligence to increase profits and efficiency.

"In this market, every business is seeking an edge to increase profits and reduce costs," said Vik Torpunuri, Analytix On Demand Founder and CEO. "The good news is that valuable business intelligence solutions are more economical than ever, and companies start seeing the benefits almost immediately. Having a solution that provides detailed insight allows businesses to be nimble and concise with their decision-making, and to increase ROI and efficiency throughout the organization."    

According to Torpunuri, with the right data:

  •     Healthcare organizations can uncover missed revenue opportunities that have material impact to the bottom line.
  •     Retailers can identify which stores, promos and products perform and why, and uncover profit and loss trends across multiple locations, demographics and promotions.
  •     Media companies can understand the trends and behavioral patterns of their audiences, to increase advertising revenue.
  •     Businesses can see how their various operations affect each other -- retail outlets, call centers, websites, marketing activities, sales performance and more.

WHEN:    Torpunuri is available immediately to discuss how business intelligence can help companies of any size act with confidence, save time, reduce costs and boost profits. He can offer more detailed commentary specific to healthcare, retail, high-tech, entertainment and other industries.

WHY:    Companies of any size now have the ability to use analytics to get a more accurate understanding of business performance. The Gartner research firm says that several emerging technologies are giving business intelligence tools the opportunity for massive adoption over the next few years (see: http://www.gartner.com/it/page.jsp?id=625810). Research firm IDC said, "The business analytics software market continued to grow… and the fundamental drivers of adoption remain strong" (see: http://idc.com/getdoc.jsp?containerId=214904). The Data Warehousing Institute (TDWI) expects spending on analytics to surge, according to this article (see: http://www.tdwi.org/News/display.aspx?id=9269).

WHO:    Vik Torpunuri, Analytix On Demand Founder and CEO

Torpunuri has more than 15 years of management consulting experience, delivering end-to-end business intelligence solutions for Fortune 100 companies in healthcare, life-sciences, entertainment, high-tech manufacturing, oil and gas supply chain and the public sector.

CONTACT:     To speak with Torpunuri, contact:

Ken Greenberg, Edge Communications, Inc.
ken at edgecommunicationsinc dot com; (818) 990-5001

ABOUT ANALYTIX ON DEMAND™
Analytix On Demand (http://www.analytixondemand.com) connects the dots across an entire organization to give companies the central truth about business performance. Its service offers fast and affordable business intelligence (SaaS), helping companies of any size -- from SMBs to enterprises -- see what's really going on throughout an organization and how each business area affects everything else. This insight helps clients act with confidence, save time, reduce costs and boost profits. Clients start seeing a return on investment in just 30 days or less. The company's service suite includes solutions designed expressly for healthcare and retail. Analytix On Demand is based in Irvine, Calif., and has offices in New York, Houston and San Jose.    

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Ken Greenberg
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