Marcus Hotels & Resorts Selects ReviewAnalyst To Monitor Social Media Content

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Standing Dog Interactive's ReviewAnalyst application collects hotel reviews, blog entries, videos and photos from the top travel and social media websites and presents them in a simple, intuitive interface. Many reputable hotel brands have made Review Analyst their social media monitoring tool of choice, including Marcus Hotels and Resorts.

Marcus Hotels & Resorts has partnered with the Dallas-based Standing Dog Interactive to manage social media content through Standing Dog's ReviewAnalyst application.

ReviewAnalyst collects hotel reviews, blog entries, videos and photos from the top travel and social media websites and presents them in a simple, intuitive interface, making management and reporting easy. Additionally, ReviewAnalyst is a valuable research tool that offers rating and ranking comparisons with a hotel's top competitors.

Christine Beuchert, E-Commerce Director of Marcus Hotels and Resorts states, "Hotel marketers recognize that Social Media is a growing force and has the potential to strongly impact hotel revenues in either a positive or negative way. Marcus Hotels & Resorts has recognized the need to monitor these sites and found the Review Analyst program to be a great fit to help our hotels manage their Web 2.0 presence. The features and alerts provided by Review Analyst combined with a low cost made it the best choice for our portfolio of hotels and resorts."

According to Mike Wylie, President of Standing Dog Interactive, "The continued development of our ReviewAnalyst program allows us to provide key new features, therefore enhancing the ability of our hotels to stay on top of consumer-generated content. Hotel reviews have a significant impact on a traveler's decision-making process and the economical forecast for 2009 requires that each hotel be as responsive as possible to customer comments. Review Analyst facilitates this process by providing easy access to a simple, straightforward application that saves hoteliers time and money."    

Perhaps the most important recent addition to ReviewAnalyst is Keyword Alerts. When an online guest review includes words or phrases like "room service" or "renovations" the tool sends an alert to the client. The keywords and phrases can be customized by each hotel based on what they want to be made aware of right away. Another great new feature is the ability to work outside of the dashboard and export data for review offline.

ReviewAnalyst is available for individual hotels for US$99/month or through a bulk pricing program for five or more properties. For more information, visit http://www.reviewanalyst.com.

About Marcus Hotels & Resorts

Marcus Hotels and Resorts, a division of The Marcus Corporation (NYSE: MCS), owns or manages 20 hotels, resorts and other properties in ten states, with three additional properties under development. A force in the hospitality industry, Marcus Hotels and Resorts provides expertise in management, development and historical renovations. The company's portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels. For more information visit: http://www.marcushotels.com.

About Standing Dog Interactive:

Standing Dog Interactive Media and Marketing (http://www.standingdog.com) is a full service Internet marketing agency for the hospitality industry. Based in Dallas, Texas, Standing Dog implements strategic initiatives online through search engine optimization, search engine marketing, blogs, podcasts and hotel Internet marketing plans. Standing Dog has developed a respected worldwide clientèle by delivering a high level of service and a significant return on investment for its clients.

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Heather Green
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