Celtra's Movie Promotion Widgets are Now Available Also on Popular iPhone and G1 Movie Show-Times Applications

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Celtra Inc. (http://www.celtra.com), the provider of integrated mobile marketing solutions for major movie studios announced that they have launched a new location enabled movie widget on WHERE™ (http://www.where.com), the award winning location-based service application. The widget will include theatre locations, movie showtimes, directions as well as innovative promotions. This launch is part of a strategic marketing agreement between Celtra and uLocate Communications.

Celtra's movie widget is available on WHERE next to popular widgets such as Starbucks, Yelp, Zip Car, Buddy Beacon® and others. The movie widget displays a map of theaters based on a user's current location. It provides real time information about movie showtimes and offers other valuable information and content related to the movies. Additionally the service offers features such as "buy tickets", "invite friends" and "add theater to my places".

WHERE is one of the most popular location-based service applications in the mobile industry. In addition to the iPhone and iPod Touch, WHERE is also available on other popular phones such as Nokia and BlackBerry and on most of the major US carriers, including Alltel, AT&T, Boost, Helio, MetroPCS, Sprint, and Virgin Mobile.

Through the movies widget on WHERE, Celtra will offer a variety of mobile marketing solutions for movie promotions reaching highly targeted audiences and providing cost-efficient engagements in large numbers. Brands will be able to buy featured positions, offer exclusive promotional content, run personalized call campaigns, distribute mobile coupons, subscribe users for movie updates and alerts, and engage fans in trivia and sweepstake games. Celtra's mobile marketing platform enables assembly of multiple mobile features and content into custom campaign flows and supports multi-channel distribution.

Please contact Celtra for information on promotions available through the movie widget.

Celtra Inc.
One Broadway
Cambridge, MA 02142
T: 617.909.1525

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Maja Drolec
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