Liquid Soul Media: Film and Television's Secret Weapon for Marketing Success

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After a strong showing in 2008, lifestyle marketing agency Liquid Soul Media (LSM) kicks off 2009 with film marketing campaigns for the hip-hop biopic NOTORIOUS and Pastor T.D. Jakes' best-selling book turned movie NOT EASILY BROKEN. LSM tells why they are the secret weapon for film studios and television networks.

When movie studios and television networks like Fox Searchlight, NBC Universal Pictures, Sony Pictures, CNN and TBS need to market and promote their films and television shows with impact, they turn to the award-winning lifestyle marketing agency, Liquid Soul Media to get the job done.

Headquartered in Atlanta, Georgia, Liquid Soul Media (LSM) is a full-service marketing agency that has quickly become the "go-to" partner for film studios, television networks and news media conglomerates to reach audiences at a grassroots level.

"Today's consumer wants to feel, touch and experience brands in new and memorable ways. They want a connection that they've never had before. Studios need to know that it's not good enough anymore to just buy a print ad or run commercials. Customers are looking for a more personal experience" says LSM CEO Tirrell Whittley.

In 2008 alone, LSM was tapped to develop national lifestyle marketing campaigns for CNN's Black In America series with Soledad O'Brien, Tyler Perry's House of Payne and Meet The Browns on TBS. Film marketing included The Secret Life of Bees, Lakeview Terrace, First Sunday, This Christmas, The Express, Cover, Honeydripper, A Good Man Is Hard To Find and Mama I Want To Sing.

LSM kicked off 2009 with a successful online media campaign for Pastor T.D. Jakes' best-selling book turned movie, Not Easily Broken. Up next for the firm is the highly anticipated biopic, NOTORIOUS (Fox Searchlight), based on one of the greatest hip-hop artists of all time, "Biggie" Smalls. LSM developed an awareness campaign for movie-goers that focused on advanced ticket sales for opening weekend on January 16th, 2009.

Using targeted marketing practices, LSM reached out to hip-hop enthusiasts and fans through various channels, including sporting events, local barbershops, college campuses and dedicated "street-teams". LSM also reached audiences with an extensive online campaign including targeted email blasts, web-based promotions and on-going social media updates.

"The grassroots and mainstream buzz is high for NOTORIOUS and we expect the film to do well at the box office." says LSM COO Nick Nelson.

LSM understands that studios are looking for intelligent and unique ways to reach into the lifestyles of the consumer. "Liquid Soul Media specializes in breaking through the clutter by leveraging modern marketing tactics to integrate specific brand messages. Our campaigns are targeted and intentional to engage hard-to-reach niche market groups. We combine market research, customer insight, appealing creative and events that engage consumers in fun, innovative and exciting ways with the overall objective to deliver measurable results for our clients," stated Nelson.

LSM is a full-service lifestyle marketing agency that provides strategy, planning, development and creative design. LSM also places and manages advertisements and marketing campaigns for clients seeking to increase brand loyalty, reinforce brand awareness, enhance product satisfaction and gather valuable marketing research from niche market segments. More information about the company can be found on their web site at


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Ed Reynolds, Director of Business Dev

Julie Griffith, Publicist
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