K'NEX Sales Team Positions for Growth: Michael Araten Becomes CEO

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K'NEX Brands continues to execute on its growth plan. Michael Araten, President and COO since December 2005, has been promoted to the role of CEO and leadership of the Sales team. "We've made great strides in the last few years by focusing on SKU productivity, customer centric behavior and process improvement. Coming off a year of double digit growth in North America, I'm looking forward to building on our success through 2009 and beyond," said Mr. Araten.

We've made great strides in the last few years by focusing on SKU productivity, customer centric behavior and process improvement. Coming off a year of double digit growth in North America, I'm looking forward to building on our success through 2009 and beyond

K'NEX Brands continues to execute on its growth plan. Michael Araten, President and COO since December 2005, has been promoted to the role of CEO and leadership of the Sales team. "We've made great strides in the last few years by focusing on SKU productivity, customer centric behavior and process improvement. Coming off a year of double digit growth in North America, I'm looking forward to building on our success through 2009 and beyond," said Mr. Araten. Michael Araten joined the Company formally in May, 2005 after 14 years at entrepreneurial growth companies, including Toll Brothers, Inc. and O'Neill Properties Group.

Joel Glickman, co-founder and inventor of K'NEX, retains his roles as Chairman of the Board. He is directly involved in new product development as well as focusing on strategic direction and vision.

Bob Glickman, co-founder, will continue as Vice Chairman, Secretary of the Board, and will continue to assist in legal, investor and other corporate matters.

About K'NEX Brands
Founded in 1992, K'NEX Brands, the world's most innovative construction toy company, was established to make and sell what has become one of the world's leading integrated construction systems for children. Under its brand umbrella, are K'NEX, kid k'nex, Sesame Street pre-school construction toys, Lincoln Logs, Brio, and its Rodon manufacturing subsidiary. Winner of over 200 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program. For more information, please visit http://www.knex.com and http://www.rodongroup.com.

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Barbara Rentschler
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