PRE-PARE™ Demand Exceeds Supply In 2008

First PRE-PARE Early Buyer's Bonus Signals Strong 2009 Sales

Cary, NC (PRWEB) January 20, 2009 -- Arysta LifeScience North America, LLC credits PRE-PARE™ Herbicide's unique benefits of residual grass and broadleaf weed burndown control and strong support from the retail network for the back to back sellout of product in 2008. Demand is expected to be strong again in 2009 with PRE-PARE being offered for the first time as part of the PRE-PARE and EVEREST® Early Buyer's Bonus program.

PRE-PARE burndown herbicide sales in the spring wheat market followed by winter wheat acres far exceeding expectations resulted in product inventories being sold out twice. A total of 750,000 acres across North Dakota, South Dakota and Montana received a PRE-PARE pre-seed burndown application in 2008.

"Early weed removal with PRE-PARE saves the nutrients and moisture for the crop to optimize yields in areas of drought," says Patrick Haikal, Herbicide Product Manager with Arysta LifeScience. "The residual burndown control with PRE-PARE when added to glyphosate, gives wheat a jumpstart and buys time between pre-seed burndown and a post-emergent treatment."

Haikal confirms that PRE-PARE supplies will be increased for 2009 in expectation of another surge in demand due to increased grower and retail knowledge of PRE-PARE's unique pre-seed burndown benefits. To learn more about PRE-PARE Burndown Herbicide, log on to www.preparefortheseason.com or call 1-866-761-9397 toll-free.

Headquartered in Tokyo, Japan Arysta LifeScience is the world's largest privately held crop protection and life science company with 2007 revenues of JPY136 billion (US$1.2 billion). An entrepreneurial provider of crop protection and life science products in more than 125 countries worldwide, Arysta LifeScience specializes in the marketing and distribution of respected crop protection brands and life science products in harmony with the needs of global producers. More information on the company is available at: www.arystalifescience.com.

For further information, contact:

Linda Frerichs                
(919) 678-4948               
linda dot frerichs at arystalifescience dot com         
Arysta LifeScience Corporation

Jeff Groeneveld
(403) 291-2922
jgroeneveld at woodruffsweitzer dot com
Woodruff Sweitzer
   
Always read and follow label directions. EVEREST is a registered trademark of Arysta LifeScience North America, LLC.
PRE-PARE is a trademark of Arysta LifeScience North America, LLC. Arysta LifeScience and the Arysta LifeScience logo are registered trademarks of Arysta LifeScience Corporation. ©2009 Arysta LifeScience North America, LLC. PREU-045

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