(PRWEB) January 20, 2009
In uncertain times, buyers look for value they can hold on to. That's the conclusion of the team behind Arte Espina Rugs, http://www.arteespinarugs.co.uk, the only online source of Arte Espina rugs in the UK. Arte Espina Rugs have seen sales increase dramatically in recent months, as homemakers opt for rugs rather than carpets.
"A carpet may cover an entire floor," says Steven Handley, Arte Espina Rug's Marketing Director, "but you can't take it with you. Right now, our customers are wanting to spend their cash on something they can take with them when they move on."
Another key factor in the current popularity of rugs is ease of installation. There's no disruption and no need for a specialist fitter. People who want to bring a fresh look to their homes can throw down a new rug in seconds.
But that doesn't mean that a rug is a disposable object. Buyers who choose rugs from the leading Dutch rug-maker Arte Espina are looking for lasting value. They want to lift their spirits and brighten their homes. And they're not afraid to pay for the superb finish of Arte Espina's Espirelle or hand-tufted woollen rugs.
"At times like this, buyers look for quality and individuality," explains Steven. "They want a rug that will look good for many years to come. They want to know that they've spent their money on an object of rare and lasting beauty."
There's a jewel-like quality to Arte Espina rugs that other rug-makers struggle to copy. Each season brings a fresh set of designs that capture the mood of the moment without succumbing to the transience of fashion. Arte Espina designs pay homage to the past and to the present; they look as if they belong in a room.
These are the rugs that take centre-stage. Some interior designers use them to set the tone of a room or an entire dwelling. Others rely on an Arte Espina rug to break free from the constraints of what would otherwise be an all-pervasive theme or colour.
The two constants are the quality of the material and the inventiveness of the design. They are enough to reassure buyers that they have acquired an object that will enliven their current home as well as those that come after.
To find out more, or to see the entire Arte Espina range, visit (http://www.arteespinarugs.co.uk) today.