Housing Slowdown Forces Homemakers to Rework their Homes in a Softer, Natural Style

Research conducted by The Natural Rug Store shows that UK homemakers are moving towards softer, more natural materials in the home. In a recent survey, they found that customers were almost twice as likely to choose a natural floor covering than one that was made from artificial materials.

(PRWEB) January 20, 2009 -- Research conducted by The Natural Rug Store shows that UK homemakers are moving towards softer, more natural materials in the home. In a recent survey, they found that customers were almost twice as likely to choose a natural floor covering than one that was made from artificial materials.

The team behind The Natural Rug Store (www.naturalrugstore.co.uk) believe that people are re-evaluating their homes and what they stand for. In the past, home-owners were able to move when they grew tired of their surroundings, now they have to think about building stronger connections with their home and their community.

Typically, these homemakers are looking at materials that are wholly natural and fully recyclable. They want to soften their homes and their impact on the environment.

The mood of the moment reflects the concept behind The Natural Rug Store: that household floorings can be durable, attractive, and entirely natural. Natural Rug Store rugs are soft on an owner's feet, easy on the eye, and light on a buyer's conscience.

They're also endlessly variable. At The Natural Rug Store website, anyone can be an interior designer. A sophisticated, yet easy-to-use online rug-builder gives complete beginners the tools to design their own uniquely natural look.

The starting point is the material for the main body of the rug. The Natural Rug Store make their rugs out of sisal, seagrass, jute, coir, bamboo, paper, and wool. All materials are 100% natural and 100% recyclable. The same applies to the rug borders which are made from cotton, linen, wool, suede, or leather.

By combining material, weaves, borders, piping, and colours, a rug-buyer can create a flooring centrepiece that's unlikely to be found on any other floor in the world. Their rug's uniqueness is enhanced by the all-natural materials that are themselves subject to an infinite num90ber of barely visible variations. The result is a floor covering that reflects the personality and individuality of the owner, not the high-brow design ideals of a distant designer.

To find out more, or to see how easy it is to design a natural and recyclable rug, visit www.naturalrugstore.co.uk.

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