Hauppauge, NY (PRWEB) January 21, 2009
Leading online retailer of plus size swimwear, cover ups, active wear, and lingerie, AlwaysForMe® has reported a 65% increase in sales from 2007 to 2008, according Always For Me Inc. founder and CEO, Susan K Barone.
"The plus size market has been a strong and growing one for the last five years, and AlwaysForMe.com®'s impressive sales figures in 2008 further demonstrate the recession-proof nature of this market," asserts Barone.
At a time when most retailers are looking at a market dramatically down from last year, AlwaysForMe.com® is posting double-digit growth. In addition, the plus size company is continuing to expand its own private label design collections in sizes 16W to 26W. 2008 saw the launch of a new plus size dress collection marketed under the label, Always For Me Sport™. In 2009, AlwaysForMe.com® will debut its line of plus size junior swimwear - younger, funkier swim suits in provocative prints and bold color palettes under the label, Always For Me Chic™.
Always For Me® knows that today's plus size customers are looking for apparel that is more than just functional. They want trendy chic fashions that compliment their bodies and make them feel special. Always For Me® brings together the best selections in plus size swimwear and cover up fashions from major manufacturers like Carol Wior, Delta Burke, It Figures! and Miraclesuit and adds its own unique voice with the Always For Me Chic™ and Always For Me Sport™ collections.
Barone reports that her customer base was active and enthusiastic long before the economic decline of the fourth quarter 2008 and continues to be so. "Our marketing formula is the same whatever the state of the economy", she reports. "AlwaysForMe.com® offers affordable and stylish apparel in hard to find sizes that customers simply cannot find anywhere else. Combine a great selection of plus size swimwear, lingerie and active wear and with hands-on customer services and you have the basis of our continued success", adds Barone. "We are always looking to add more to the plus size shopping experience, whether it's a welcome gift with purchase, style and fit advice while you shop, promotional offers, or by offering garments that can be worn for multiple uses."
Barone concludes, "We always have our customer's financial savvy in mind. The ease of ordering online saved our customers gas money in the summer, and our ever changing selection, combined with year-end sales (particularly in swimwear) have helped customers get more for less - and helped fuel growth in the fourth quarter". Barone adds, "In addition, our new line of multi-purpose dresses, Always For Me Sport™, has really taken off - giving a boost to our 2008 year end bottom line"
AlwaysForMe.com® is a leading online retailer of plus size swimwear, active wear and lingerie. Founded in 2000 by Susan Barone, a successful apparel industry executive, AlwaysForMe.com® serves the needs of an estimated 65 million women who wear a size 14 and larger. For more information on Always For Me, Inc. please visit our website at AlwaysForMe.com, or call toll-free, 1-888-287-8941.