TargetX Opens Its Users Conference to All Colleges Struggling with Changes in Student Recruiting

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Higher education marketing firm TargetX has scheduled its 2nd annual Xpert Summit for users of its products and services, but this time it is also inviting non-clients to attend the conference to learn best practices and trends in student recruiting.

We spend as much time talking about industry trends and best practices as we do about TargetX.

TargetX, the nation's leading provider of student recruiting technology and services, is hosting its 2nd annual Users Conference February 26 and 27 in Las Vegas. The college marketing firm has decided to open its sessions to non-clients so they can also benefit from a program focused on succeeding in an increasingly challenging environment for higher education.

"Our Xpert Summit users conference is unique because it includes so much practical information on how to find and recruit best-fit students," said TargetX CEO Brian Wm. Niles. "We spend as much time talking about industry trends and best practices as we do about TargetX."

The conference will bring together admissions and marketing officers from colleges around the country to learn how to make better use of the company's tools and services and to share their successes and challenges with colleagues.

"While we do focus on helping clients get the most out of our products and services, much of the content is 'best practice' in nature," said Adrienne Bartlett, who has organized the program. "We've asked some of our clients to present what they're doing to take advantage of blogs, social networks and other communication tools that work best with today's students."

Sessions will include:

  • How to Host Successful Online Chat Events.
  • Managing Student Blogs and Bloggers: What's Working Best.
  • Search Goes Social: Incorporating the Concepts of Social Media Into Your Student Search Campaigns.
  • A Review of the Creation and Management of Effective Email Campaigns.
  • A Survey of Outcomes, Ideas and Best Practices for Using Social Networks to Build Dynamic Relationships with Prospects.

In addition, Niles -- one of the leading presenters and thought leaders in higher education -- will host a special session on "Implementing Change" and will also run an open dialogue entitled "A Conversation on Yield."

Following the official close of the program, TargetX's Jeff Kallay will lead an "Experience Excursion" in Las Vegas aimed at taking cues from the city's unique venues and experiences and relating them to campus visit programs on college campuses. Kallay is an award-winning authority on the Experience Economy and serves as the company's Experience Evangelist.

TargetX customers can attend the conference for free while non-clients will pay a nominal $200 fee.

For more information on the Xpert Summit, visit:
http://www.targetx.com/xpertsummit

About TargetX:
Since 1998, TargetX has been higher education's most innovative recruiting company, continually developing new technologies and strategies to help colleges attract today's web-savvy students. The company is a leading provider of interactive recruiting solutions, making it possible for schools to communicate more effectively with prospective students.

TargetX is also the leading authority on building campus visit experiences and solutions that meet the needs of today's Millennial generation. And it has introduced a revolutionary recruitment management tool, the Student Recruitment Manager (SRM). The company chose to build the SRM on the proven Force.com platform of Salesforce.com, the worldwide leader in on-demand customer relationship management.

TargetX has also developed a reputation in higher education for objective and expert counsel. The company offers a popular series of workshops and seminars; provides presentations at dozens of conferences around the country; generates three different blogs for admissions officers; and produces the only podcast devoted to student recruiting and college marketing.

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Ray Ulmer
TargetX
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