C.A.M. Chooses Counterpoint Systems CRM Solution

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Italian record company Creazioni Artistiche Musicali (C.A.M.) has chosen to implement Counterpoint Systems Customer Relationship Management (CRM).

Counterpoint is thrilled that C.A.M. have selected its CRM for Record Maestro to help the company interact with its artists online. In these trying economic times companies need to offer transparency, value and solutions that will assist them to provide better service at a lower cost. CRM offers just that.

Italian record company Creazioni Artistiche Musicali (C.A.M.) has chosen to implement Counterpoint Systems Customer Relationship Management (CRM).

The Counterpoint CRM system offers record labels and music publishers the ability to provide their clients with web-based royalty and summary statements, financial balances, label copy and other vital and timely information. C.A.M. are one of the first to take advantage of this revolutionary new system for record labels as C.A.M.'s focus is on transparency and technology in its extremely successful recording business.

"Counterpoint is thrilled that C.A.M. have selected its CRM for Record Maestro to help the company interact with its artists online. In these trying economic times companies need to offer transparency, value and solutions that will assist them to provide better service at a lower cost. CRM offers just that." said Amos Biegun, Counterpoint Systems' CEO.

Agostino Campi, Managing Director of C.A.M. said of the reasons behind choosing CRM "Counterpoint have been supplying software to C.A.M. for many years. The two companies work closely together and think alike. C.A.M.is a heavy investor in technology and CRM will allow us to move to the next level in online relationship management with our artists. This will benefit our clients and we are committed to the highest level of service."

Counterpoint will showcase the latest versions of its industry-leading rights management and royalty accounting solutions from the 18th to the 22nd of January 2009 at Midem in Cannes, France.

About C.A.M.
C.A.M. - Creazioni Artistiche Musicali, is an independent music publisher and record label based in Rome (Italy) specializing in film soundtracks and has produced over 2,800 scores to Italian and international motion pictures and TV films in its 45+ years of activity. C.A.M. works with more than 500 composers internationally.

Best known for its repertoire of original film music by composers such as Nino Rota (e.g., La Dolce Vita, Amarcord, 8&1/2), Ennio Morricone (e.g., La Cage Aux Folles, The Sicilian Clan), Nino Oliviero & Riz Ortolani (e.g., Mondo Cane), Armando Trovaioli (e.g. Rugantino), and Carlo Rustichelli (e.g. Divorce Italian Style, The Birds, the Bees, and the Italians), C.A.M. continues to renew the prestige of this long tradition with new soundtrack productions published yearly and entrusted to composers with consolidated positions, as well as young and upcoming composers.

About Counterpoint Systems
Founded in 1987, Counterpoint Systems is the world leader in software solutions for rights management, royalty accounting and product licensing. The company's specialized software products employ the most sophisticated and up-to-date technologies and its dedication to research and development ensures that Counterpoint keeps pace with changes in legislation and industry practices. Counterpoint Systems' extensive client list includes 20th Century Fox, C.A.M., Concord Records, MTV Networks, Paramount Pictures and NHL Enterprises and eMusic.

Counterpoint Systems Ltd. is headquartered London and has offices in Los Angeles, New York and Northern California. For more information, visit http://www.counterp.com.

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Keith Gayhart
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