Brave Work Launches New Kia Cerato

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Thanks to creative agency Brave, you can believe there is something going on at Kia, with their provocative launch of the new Kia Cerato.

The new Cerato, was designed by ex-Audi uber designer, Peter Schreyer and is a decidedly good leap in the right direction of style, performance and safety, so it deserves an ad campaign that can capture the market's attention and cause positive reassessment of the Kia brand

Thanks to creative agency Brave, you can believe there is something going on at Kia, with their provocative launch of the new Kia Cerato. Taking a filmic, character-driven approach to what is increasingly becoming a lack luster category, Brave intends to set tongues wagging with their slick TV, online, and outdoor campaign for the Korean marque, previously only associated with price point retailing.

The fast paced film is more like a movie trailer, full of suspense and intrigue, subtitled foreign languages and emotive soundtrack. It details the headaches the Cerato is causing for higher priced car manufacturers around the globe (as if they needed any more headaches in the current economic climate).

"The new Cerato, was designed by ex-Audi uber designer, Peter Schreyer and is a decidedly good leap in the right direction of style, performance and safety, so it deserves an ad campaign that can capture the market's attention and cause positive reassessment of the Kia brand," says Brave ECD Geoffrey Corbett.

Amazingly, with a tight budget, and even tighter deadline, the agency was able to enlist the services of Australian, turned International Director, Antony Redman- whose energy and enthusiasm proved to be a godsend.

Tony immediately got what we were trying to achieve and was never phased by the daunting production schedule.

Creative: Executive Creative Director: Geoffrey Corbett, Writer: Chris Mitchell, Account Director: Kate Pearce, Online Art Director: Jon Keats, Online Producer: Cheridan Kerr, Producer: Craig Bolles through Mosiac Films. Director: Antony Redman Music: Hayden Walker, Song Zu. Post Production Company: Digital Pulse, Agency: Brave http://www.brave.com.au

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Peter Malycon
Brave
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