Dealer Specialties Announces New and Innovative Vehicle Display Pages with The Player

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The Player takes the vehicle display page to the next level by incorporating multi-media functionality that further engages consumers. This innovative approach at displaying vehicle details keeps consumer attention longer than individual components and a user-driven page design allows for easy navigation. The Player is the future of on-line vehicle display.

The Player combines the power of various display components offered by Dealer Specialties into one unique interface. When consumers shop for a vehicle online they want to find out as much information as possible on a particular vehicle so they are empowered with information before continuing the process with a dealer

Dealer Specialties, a division of Dominion Enterprises and the nation's leading provider of data and photo collection, inventory management and data distribution services, today announced the release of a new and innovative online vehicle display page called The Player. The Player combines the power of various display components currently offered by Dealer Specialties into one unique interface.

Many websites have ways of displaying information about the vehicle on what is commonly referred to as the vehicle details page. This single page is effective but often clumsy and disorganized. The Player creates a crisp, multi-media presentation of the vehicle details that is easy to navigate and visually appealing. The Player will hold a customer's attention longer than individual components, giving dealers who implement this revolutionary display a competitive advantage. This is the future of on-line vehicle display.

"The Player combines the power of various display components offered by Dealer Specialties into one unique interface. When consumers shop for a vehicle online they want to find out as much information as possible on a particular vehicle so they are empowered with information before continuing the process with a dealer," says Glen Garvin, general manager for Dealer Specialties. "To attract online shoppers requires providing an engaging experience in which to deliver information. The Player creates this environment for them."

The Player is a unique vehicle details page with media reviews, eVox images, VeVo (Vehicle Videos), a 360 tour, dealer videos and contact information. When a listing is chosen on a dealer's website, The Player displays and provides the shopper with engaging, comprehensive vehicle information.

About Dealer Specialties
Dealer Specialties, a division of Dominion Enterprises, is the nation's leading provider of vehicle data collection, image generation, window labeling services and inventory management and marketing. Providing both full-serve and self-serve solutions, Dealer Specialties has the industry's largest Internet distribution channel including GetAuto.com, Cars.com, eBay Motors, Overstock.com, Craigslist, Vast.com, CarTango, Manheim and more.

Dealerships across the country rely on Dealer Specialties to help manage and market their vehicle inventory. Dealer Specialties is a designated supplier of certified window stickers for General Motors, Acura, Honda, Toyota and Lexus; is a Value Added Reseller for the National Automotive Dealers Association; and has built a vast network of the most knowledgeable and responsive service consultants in the USA. Dealer Specialties partners with sister companies Autobase, AVV, @utoRevenue, Cross-Sell, DataCube, Dealerskins, InterActive Financial Marketing Group, SelectQu and XIGroup to provide dealerships with a more comprehensive and complete solution. For more information on Dealer Specialties, visit http://www.dealerspecialties.com.

About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company's businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.

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Vicki O'Neill-Ropos
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