Raceway Media, LLC Powers New Online Classifieds Marketplace for ESPNOutdoors.com

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ESPNOutdoors.com and Raceway Media, LLC have collaborated to launch an online classifieds marketplace on ESPN Outdoors for hunting, fishing and camping products and services.

The new classifieds section debuted on ESPNOutdoors.com on January 13 and marks the first classified advertising on the leading sports site.

Under the agreement, the ESPNOutdoors.com classifieds will be powered by Raceway Media, who will be responsible for the technology and operations for buyer, seller and business-to-business services. The new ESPN Outdoors site sub-section will be included in the site's main navigation.

ESPNOutdoors.com and Raceway Media will collaborate on display advertising within the section. Additionally, promotion for ESPNOutdoors.com Classifieds will run on other sites owned and operated by Raceway Media -- including their flagship website RacingJunk.com -- to drive usage and awareness.

Registration to ESPN Outdoors Classifieds is free and open to all users, beginning with 2 ads per month. Users can purchase upgraded ad characteristics such as "featured" placement, additional photos, super-sized ads and more. Pricing ranges from free to $6.95 for a monthly upgrade and $49.95 for an annual upgrade. Businesses can purchase a business account starting at $55 per month to be included in the Guides/Lodges categories for Hunting and Fishing,

At launch, the featured classifieds categories and subcategories are:

  • Hunting (Apparel, Calls/Decoys/Collectibles, Guides/Lodges, Tree Stands, Miscellaneous)
  • Fishing (Apparel, Guides/Lodges, Lures/Tackle/Miscellaneous, Rods/Reels)
  • Camping (Apparel, Equipment, Tents/Campers, Miscellaneous);
  • ATVs (Honda, Polaris, Suzuki, Yamaha, Other, Parts);
  • Powersports (Dirt Bikes/ATV & Parts, Go-Karts & Parts, Snowmobiles & Parts);
  • Snowmobiles (Arctic Cat, Polaris, Skidoo, Yamaha, Other)
  • Toterhomes/RVs/Motorhomes

Raceway Media has proven its success in online classifieds with its RacingJunk.com website, the world's largest online motorsports marketplace. The site has over 300,000 registered members and averaged 653,000 unique users per month in 2008. In October 2008 it recorded 63 million page views and an average of over one hour spent on the site by registered members.

ESPNOutdoors.com grew to new levels in 2008. According to Nielson Online (Jan - Nov), the site has averaged over 323,000 unique visitors per month and almost 5 million minutes per month - up 32% and 44%, respectively from the same time frame last year.

"We look forward to this exciting collaboration with ESPN Outdoors," remarked Matthias Czabok, Raceway Media Vice President for Business Development. "The level of engagement for classified ads is robust, so we're very pleased to have the opportunity to power the new ESPNOutdoors.com classifieds and meet the demand for an online marketplace serving enthusiasts of the great outdoors."

ABOUT RACEWAY MEDIA, LLC
Raceway Media, LLC, a Boxcar Media, LLC Company, is a multimedia publishing firm serving the racing and performance enthusiast industries. It is a free "one-stop shop" for those looking to buy, sell, trade, entertain or interact with people throughout the automotive and motorcycle racing and performance communities.

The company's holdings include RacingJunk.com and MotorcycleAds.com, which together receive more than 70 million page views per month and have more than 300,000 members. Raceway Media also owns BoatingJunk.com, MuscleCarJunk.com, RacingJunkRides.com, RJRaceSpace.com and the recently launched CollectorCarNation.com. Raceway Media has also recently partnered with Snap-on to launch S-TECH (http://education.snapon.com), a social networking site and online community for current and prospective automotive and aviation technology students, their instructors and professionals in the field.

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ROBERT ADAMS
Raceway Media, LLC
413-663-3384
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