Fantasy League's desire to create a highly scalable email marketing system that integrated with their in-house Windows environment made it a perfect fit for leveraging Hurricane Assembly and MTA Server
Claymont, DE (PRWEB) January 20, 2009
SocketLabs, Inc., the leading provider of on-premise high volume marketing and transactional email delivery solutions for the Microsoft Windows platform, announced today that, Fantasy League, Europe's leading provider of fantasy games, has chosen SocketLab's Hurricane Assembly Server and Hurricane MTA Server as the cornerstone of its in-house email marketing system.
Fantasy League has established itself as the premier supplier of online fantasy sports, music, film and finance games in Europe. As they have expanded they realized that the existing in-house email solution was ineffective at meeting white-label client needs and at communicating with current and lapsed users to drive subscription activity on its own-brand games. They determined that an ongoing and effective email marketing effort would yield the highest return on investment for generating new subscribers and for servicing their clients.
"Fantasy League wanted a low cost, secure on-premise email solution that would offer us greater control and could be integrated swiftly and seamlessly with existing business systems," said Ashton Atkinson-Hope, Marketing Director of Fantasy League. "After a comprehensive review, we identified SocketLabs as the best partner to help us leverage the full potential of our email marketing."
Fantasy League looked at several in-house options to create and manage their email campaigns. After looking at both off-the-shelf email campaign software and custom solutions they decided their unique requirements would be best served with a custom email marketing solution. In addition, their solution needed to integrate into their existing Microsoft Windows based systems.
Fantasy League decided to leverage two products from SocketLabs, Hurricane Assembly Server and Hurricane MTA Server. Hurricane Assembly Server provides a high-powered, dynamic email generation engine to create targeted email campaigns. Hurricane MTA Server provides a highly scalable, high deliverability SMTP server to deliver their email and ensure it gets into the inbox of their customers.
"Fantasy League's desire to create a highly scalable email marketing system that integrated with their in-house Windows environment made it a perfect fit for leveraging Hurricane Assembly and MTA Server," remarked John Alessi, President of SocketLabs. "We are excited to be partnering with Fantasy League to provide them with a world-class email marketing and transactional email solution designed to maximize their email deliverability."
About Fantasy League:
Fantasy League Ltd. originated the fantasy football concept in 1991 and ever since has continued to innovate with fantasy games on a wide range of sports, music, film and finance. The company is Europe's market-leading provider in this growing field. Games are distributed directly to the public via http://www.fantasyleague.com and produced as bespoke white-labeled solutions for clients around the globe. Visit http://www.fantasyleague.com.
About SocketLabs, Inc.:
SocketLabs, Inc. is the leading provider of high volume on-premise marketing and transactional email delivery solutions for the Microsoft Windows platform. With over 10 years experience in building email systems, and solving deliverability issues, SocketLabs helps organizations achieve scalability and hit the inbox. Visit http://www.socketlabs.com for more information.
SocketLabs and Hurricane are registered trademarks of SocketLabs, Inc. All other trademarks are property of their respective owners.
Contact: Chris John
chris.john (at) socketlabs (dot) com