Edge Sales and Marketing Now Live with O4 Corporation's Mobile Solutions

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Edge Sales and Marketing Now Live with O4 Corporation's Mobile Solutions to Automate Field Communications and Increase Productivity of Its Field Sales Force

O4 Corporation (O4), the world's leading provider of next-generation mobile software solutions, announced today that Edge Sales and Marketing, a Calif.-based company that specializes in the sales and marketing of value-added and commodity produce, is live with O4's mobile technology solutions and is maximizing the productivity of its field sales force.

O4's software runs on handheld devices and provides Edge with a technology platform to allow its retail representatives to effectively plan their visits, execute in-store audits, and analyze their performance. The solutions also enable Edge's management team to electronically automate field activities and provide immediate access to product brand and competitive field information.

"Our sales force represents a variety of manufacturers in Northern California and Nevada, and we needed more efficient management of our field resources and streamlined reporting of real-time information from the field," said Shawn Dagen, vice president of sales for Edge. "With O4's solutions, we now can deliver the information our management team needs to more quickly evaluate business opportunities and access the progress of activities as they happen in the store."

"Edge Sales and Marketing is clearly dedicated to embracing the latest technology to ensure the highest level of satisfaction for its customers," said Harris Fogel, president of O4 Corporation, North America. "We are delighted that our mobile solutions are providing Edge with the necessary insight into its field force activities and real-time visibility at a store level."

About O4 Corporation
Established in 1998, O4 Corporation has international offices and partner networks in the United States, Australia, Asia Pacific, Europe, and South America to deliver its comprehensive mobile solutions. O4 has attracted numerous industry-leading clients including Procter & Gamble, Johnson & Johnson, Daisy Brand, Reckitt Benkiser, Foster's, Bacardi Lion, Pernod Ricard Pacific, and Suntory. O4 Solutions deliver significant return on investment through efficiency gain and cost reductions. By addressing the needs of both management and mobile workers, they support sound planning and decision making, increased field force effectiveness, and excellence in retail execution. The end result is a positive impact on revenue and profits. For more information, visit http://www.o4corporation.com.

About Edge Sales and Marketing
Edge Sales & Marketing is a full service sales and marketing company located in Pleasanton, California that specializes in the value-added and commodity produce industry for Safeway Corporate as well as retailers and distributors within the Northern California and Nevada markets. Its services include business management, headquarter coverage, schematic analysis and design, category analysis, marketing, customer service, claims management and retail merchandising. For more information, visit http://www.edgesales.com.

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Scott Foernsler
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