New York (PRWEB) January 22, 2009
With so many options for marketing your law firm, choosing where to focus your time, money and energy can be a challenge. Online directories are one of the most powerful and effective tools available to attorneys and service providers working in the legal industry who want to generate visibility for their practice and reach more targeted and motivated prospects.
International Lawyers, Translators, and other service providers worldwide are looking for venues to promote their international practices at cost efficient means. With the worldwide economy effecting many professions, the need for inexpensive marketing techniques for firms has never been higher.
Legal-Ease International Inc, a U.S. company trains lawyers all over the world in Legal English and has become increasingly aware of the power of online directories.The old way of promoting firms is very expensive in books and magazines. Legal-Ease recognizes through its online seminars and live seminars that customers are looking for a way to reach new markets and clientele without paying high fees. That is why they have launched an online directory of service professionals on http://www.legalenglish.com.
Dena Falken Esq, CEO of Legal -Ease International Inc, has seen a huge difference in the past 20 years. " Lawyers come to me every day, because they trust us, and they want to know how to reduce their costs and reach our clients worldwide".
"Much of business can be based on referral,. Falken says. the directory allows instant exposure to be engaged with clients all over the world" Falken goes on to say,. "It often happens that a lawyer in Qatar needs a lawyer or translator in Mexico and a lawyer in Argentina needs counsel in Houston. As our clients know us personally there is a unique advantage of trust when seeing these firms on the directory and our clients will use them"
Spending thousands of dollars a year on traditional print directories is no longer as effective as an online directory linking the firms website for clients to do the research themselves.
"Smaller directories with less lawyers but many readers are the most effective" Falken says.
Recent industry trends have required companies to move away from hard copy print to mulitmedia formats.
"Placement on online directories puts a lawyers name or service provider in front of potential clients seeking counsel, and positions you as an expert" say Ms. Falken
Legal-Ease has seen that online , directories are an authoritative source in searches and can boost conversion rates.
Lawyers seeking clients can advertise their firm, address, telephone, expertise and website for a reasonable cost and widespead readers. As Falken stresses "if we can't find you, potential clients can't find you."