Zodiac Redesigns ZodiacMilPro.com to Improve its Effectiveness as a Resource for Military and Professional Customers

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Totally redesigned website dramatically improves navigation, clearly defines what each product does best, and emphasizes product photography

Zodiac of North America, Inc., the world's leading manufacturer of inflatable boats and rigid-hull inflatable boats (RIBs), launched a newly-designed website for its military and commercial division, http://www.zodiacmilpro.com, which allows visitors to quickly ascertain the type of product that is right for their needs, easily navigate to photos and downloadable information about products, and swiftly locate the Military and Professional dealer nearest them.

"The new site is much more user-friendly and aesthetically appealing," Steve Seigel, Vice President and General Manager, Military and Professional Division, Zodiac of North America, commented. "We've listened to dealers and customers across the country, and designed a dramatic site that meets their needs and visually positions our products as the tough, dynamic products they are." (Meet Seigel at the Miami International Boat Show, booth E85 2/14-16)

The Zodiac site's homepage pictorially presents the three main categories of MilPro products: Inflatables, Sea RIBS and Hurricane RIBs; and features a video player for new models. The video player currently presents an excellent video of the new Zodiac Hurricane MACH 2, the fastest Hurricane RIB to date.

By navigating to any of the three categories, visitors see additional photos of products and learn through concise, purpose-driven copy what each category excels at, thus allowing a new visitor to quickly gain an understanding of the product that is best suited for their needs. Well-designed charts provide visitors with key technical data - length, maximum payload, and maximum horsepower - for easy comparison. Technical Data Sheets can be downloaded from within these charts for complete technical specs. A dealer locator is accessed by the home page, and from the navigation bar, which remains on every page. This makes it easy for a customer to drill down and find a dealer to speak with.

"The photos we use aren't contrived promotional images, they show our actual product in use, from photos shared by our clients," Seigel said. "We have the most battle-tested, proven products on earth; we wanted to show them doing what they do best."

About Zodiac of North America, Inc.
Zodiac of North America Inc. is the wholly-owned subsidiary of Zodiac Marine and Pool (http://www.zodiac-marine-pool.com), a Carlyle Group portfolio company (http://www.carlyle.com). Zodiac is the inventor and world-leading manufacturer of inflatable boats and RIBs, with headquarters in Stevensville, MD, a U.S. factory in Summerville, SC, and service offices in San Diego, CA, South Bend, IN, Portland, OR, and Van Buren, AR. Zodiac is the only manufacturer to offer a training academy (zodiacacademy.com), service certification for dealers, a global network of service centers, and a robust North American network of dealers. Zodiac is CE and NMMA certified. Additional information on Zodiac can be found on the World Wide Web at http://www.ZodiacMilPro.com.

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Dan Dougherty
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