Tampa, Fla. (PRWEB) January 22, 2009
A local startup company called Tampa Bay Search is helping local small business owners throughout Central Florida navigate the often confusing field of internet and search engine marketing. "Almost every small business out there has a web site" says Tampa bay Search founder Jeff Copeland, "but almost all of them are useless when it comes to creating new business for their respective companies. Most small business owners view their website as a necessary evil - a monthly expense. Our whole premise is making your small business website generate revenue for your company".
Copeland says there are a lot of obstacles to overcome, especially the stigma of search engine optimization as a scam. "There are a lot of scams and pitfalls associated with search engine marketing" says Copeland, "and we try to demystify it for our clients, especially on our website".
Copeland says the number one question he gets asked is "How do you do it?". His reply? While the "how" is a proprietary secret, the "what" is simple: "We look at what people are searching for related to your industry, how much competition there is, and how your website ranks for the most popular (or least competitive) keyword phrases. Then we use our 'secret formula' to determine which of these keyword phrases you should be targeting in your market, and help you edit your website so that it ranks higher in the search results. Often we find that companies are missing 70-80% of their potential web traffic just because they are using the wrong terminology on their web site - the key is knowing exactly what people are searching for.
Copeland maintains a list of frequently asked questions, book reviews, and other information on the Tampa bay Search website. To learn more, search for the company online or go straight to http://www.TampaBaySearch.net.