ContactAtOnce!™ Announces License Agreement with Cars.com

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Leading automotive website adds chat capabilities to advertising packages to instantly connect dealers with buyers.

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At Cars.com, we are committed to equipping our dealers with the tools they need to engage in-market shoppers, drive traffic to their stores and close more sales

ContactAtOnce!, a leading provider of Internet marketing tools that move online car shoppers into live conversations with dealers, today announced that Cars.com has licensed the ContactAtOnce! service. Cars.com will use ContactAtOnce! to power the DealerChat, functionality that is now available to all franchise and independent dealers advertising their listings on Cars.com.

"At Cars.com, we are committed to equipping our dealers with the tools they need to engage in-market shoppers, drive traffic to their stores and close more sales," said Dennis Galbraith, vice president of advertising products and training at Cars.com. "Every sale counts, particularly in today's economy, and we want to be sure dealers realize the full value of their advertising investment with us. As car buyers near their time of purchase, DealerChat allows them to quickly verify a vehicle's condition and availability right from the actual listing. Given the reluctance of some consumers to send an email or make a phone call, the addition of this channel provides dealers with a real competitive edge."

The ContactAtOnce! software tracks all chat conversations, providing dealers with complete transcripts and allowing them to measure the effectiveness of online chat.

Cars.com dealers interested in adding DealerChat should contact their Cars.com sales representative.

About Cars.com:
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.

Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).

About ContactAtOnce!:
Contact At Once!, LLC is a leading provider of Internet marketing tools for automotive sales, apartment leasing and other industries where consumers conduct research online before visiting a dealership or office. The ContactAtOnce! service typically moves at least 25% more website visitors into live conversations with sales people by utilizing a suite of technologies such as presence, IM/chat, VoIP telephony, video chat and text messaging, resulting in increased revenue and a better return on marketing expenditures. ContactAtOnce! is the only solution with features specifically for vertical search websites and over 35 such sites, along with thousands of merchant businesses, are using it today. ContactAtOnce! Website, ContactAtOnce! Blog, Chat Tips and Techniques Blog.

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JOHN HANGER

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