Gravitas Ventures and PorchLight Entertainment team up for Video-On-Demand Distribution

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New media deal will distribute independent films to dozens of MSOs reaching millions of subscribers.

Gravitas Ventures (http://www.gravitasventures.com), a world class new media distributor, and PorchLight Entertainment, a leading producer and distributor of independent feature films and animation content, negotiated a comprehensive Video-On-Demand (VOD) licensing agreement. PorchLight will utilize Gravitas Movies On Demand as a vehicle to reach dozens of North American cable, telco, and satellite operators.

Currently available to millions of subscribers is PorchLight's Normal staring Carrie-Anne Moss (The Matrix Revolutions & The Matrix Reloaded) and Kevin Zegers (Dawn of the Dead). Normal tells the story of a deadly car accident that brings together a group of unrelated people each dealing with his/her own emotional fallout.

Commenting on the deal Ken DuBow, President of Worldwide Sales for PorchLight, stated, "We're excited to team up with Gravitas. They live and breathe VOD and provide a great distribution opportunity for independent films."    

Upon starting the relationship, Michael Murphy, Vice President of Business Affairs for Gravitas Ventures said, "PorchLight is a recognizable industry leader across numerous genres and our subscribers will be thrilled to see this quality content on VOD."

At least ten additional PorchLight titles are expected to flow through the Gravitas pipeline over the next two years.

About Gravitas Ventures:
Gravitas specializes in the aggregation of entertainment content for worldwide distribution via established and evolving platforms in the Video On Demand (VOD), broadband, mobile and airline/hospitality viewing windows. The company offers thousands of hours of quality entertainment content including feature films, documentaries, animation, alternative sports, wrestling/mixed martial arts, comedy, poker and music concert programming. The Gravitas Ventures mission is to deliver your ideas to the digital market; bridging the gap between independent producers and cable, satellite, telco and online operators.

About PorchLight Entertainment:
PorchLight Entertainment is a multi-faceted company focused on the production and distribution of high-quality entertainment and licensing and merchandising representation for children's and family brands and trademarks. Since its formation in 1995 by veteran entertainment executives Bruce D. Johnson and William T. Baumann, PorchLight has built a large and diverse distribution library of nearly 200 movies, over 1,000 episodes of children's programs and a growing non-fiction and music programming library. In addition to the Company's production divisions, the Company operates two North American DVD distribution divisions, PorchLight Home Entertainment and Condor Home Entertainment, and a Digital Division that is launching internet sites, including KidMango.com and KidVideos.com, targeted at the kids, tween and teen age demographics. For more information, visit http://www.porchlight.com.

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