Hope is Not a Strategy: Neither is Web 2.0 for a Hospital

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When, Where and How to Use Web 2.0, and Why?

Web 2.0, Health 2.0, Medicine 2.0, Facebook, MySpace, YouTube, RSS feeds, blogging... all of these words are appearing more and more in the healthcare space and many hospital marketers are scrambling to find ways to incorporate this new technology into their marketing plans as another way to increase market share and build a loyal patient community.

Hospitals have been focused on creating social communities for years, online and in person. Support groups, educational events, fundraisers and other tactics have been used to promote the organization within the surrounding community. With the arrival of this new set of Web 2.0 marketing tools, hospitals are uniquely positioned to take advantage of this technology to expand their current footprint in the market and build upon their existing base of loyal patients.

However, Web 2.0 tools are only tactics used as part of an overall strategy to develop a social community or network, not a strategy within itself. In our research on the Web 2.0 subject, we have come to the conclusion that eHealth 3.0, a methodology based on enhancing the user experience for patients, physicians, employees and the community, will become the all-encompassing strategy hospitals need to implement to ensure success.

Join us for the next reThinking eHealth Webinar on Wednesday, January 28th at 2pm EST / 11am PST to get details about eHealth 3.0. In addition, MEDSEEK clients and industry experts will shed light on when, where and how to use Web 2.0 tools and why these tactics are a vital part of a hospital's overall marketing strategy.

Steve Leibforth, Senior Web Developer for Provena Health in IL will share ways his organization is taking advantage of YouTube, Google, Facebook and other tools to increase Provena's Web presence. Greg Juhn, Senior Vice President of Product Strategy for A.D.A.M., Inc. will also present the ways A.D.A.M. is taking advantage of mobile applications and will provide details of their plans to implement the A.D.A.M. Symptom Navigator on the Apple iPhone, as revealed at the Health 2.0 Conference in 2008.

To register, visit http://www.medseek.com/rethinkingehealth. As part of MEDSEEK's commitment to advancing eHealth education, the reThinking eHealth Educational Webinar Series is provided at no cost. Attendees must register to participate.

About Provena Health
Provena Health is a Catholic health system that includes six hospitals, 16 long-term care and senior residential facilities, 28 clinics, five home health agencies and other health-related activities operating in Illinois and Indiana. Provena Health ministries are sponsored by the Franciscan Sisters of the Sacred Heart, the Servants of the Holy Heart of Mary and the Sisters of Mercy of the Americas. For more information about Provena Health, visit http://www.provena.org.

About A.D.A.M. , Inc.
A.D.A.M. (NASDAQ: ADAM - News) is a leading provider of health information and benefits technology solutions to healthcare organizations, employers, consumers, and educational institutions. A.D.A.M.'s portfolio of products includes its award-winning Health Illustrated Encyclopedia and Benergy™, the leading benefits communication and healthcare decision support platform for small and mid-sized employers. A.D.A.M. content and technology solutions help consumers better understand their health, wellness and benefits, while helping healthcare organizations and employers reduce the costs of healthcare and benefits administration. For more information, visit http://www.adam.com or call 1-800-408-ADAM.

About MEDSEEK
Birmingham, Ala.-based MEDSEEK provides healthcare organizations with enterprise eHealth solutions to fully engage and strengthen relationships with key constituents - physicians, patients, employees, and consumers. By connecting information and communities to foster an enhanced experience with the organization, hospitals will improve community advocacy, revenue and patient throughput, and clinical decision making. For more information, visit http://www.medseek.com or call 888-MEDSEEK.

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Mandi Coker
MEDSEEK
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