Boston, MA (PRWEB) January 22, 2009
Greenough Communications (http://www.greenoughcom.com), a leading independent public relations firm with offices in Boston and Silicon Valley, has been named agency of record for EcoCAR: The NeXt Challenge. Sponsored by the U.S. Department of Energy (DOE), General Motors (GM) and more than 15 other contributors, EcoCAR is an elite vehicle engineering competition that challenges seventeen universities across the U.S. and Canada to redesign and reengineer the 2009 Saturn VUE to minimize energy consumption and reduce emissions.
For the three-year competition (2008-2011), students will use a real-world engineering process modeled after GM's Global Vehicle Development Process (GVDP) to reengineer a 2009 Saturn VUE. Greenough will use traditional media, social media and events to create awareness of how the competition, its sponsors and its participants can influence the energy and carbon emissions agenda. Additional sponsors include: The Government of Canada, dSPACE, National Instruments, The MathWorks, Freescale Semiconductor, The National Science Foundation, MotoTron Corporation, among others.