Someone that needs a new tie is going to buy it, albeit at a lower price. Professionals that are fortunate enough to still have jobs dress for work, and those that don't still have to look their best for job interviews. People are still working, getting married, going to formal events, and living their lives
Succasunna, NJ (PRWEB) January 23, 2009
August Daniels is betting that consumers will buy high quality, stylish, 100% silk handmade ties online if the price is right. August Daniels thinks that consumers are pretty smart. Everyone knows where to buy inexpensive ties, and everyone knows where to buy high-end designer ties. To find both in the same store seems unlikely, and on the same table seems impossible. But with the launch of the new website http://www.augustdaniels.com, luxurious ties are available to everyone at a fraction of the cost most retailers charge.
August Daniels ties are handmade by the same craftsmen using the same high quality materials as more established neckwear brands. In many cases, August Daniels chooses to use a higher concentration of silk than his department store competitors. Although at a greater expense, the use of more silk results in increased color purity, fabric durability, and a fuller knot. Each tie features a signature yellow tipping and matching bartack that gives an air of specialty detailing not generally offered at this price. The tie shape is a fashionable 3.5" blade width, well in keeping with the slender shape that is now the industry standard. The ties also have a stain resistant finish which, while not impenetrable, offers a degree of protection for the least graceful of us.
Founded in 2008, August Daniels is the creation of Daniel Steinen, a veteran of the necktie industry. A native of Ventnor City, NJ, Daniel began working for a silk mill in New York City in 1998. For more than ten years, he has been designing ties that have appeared in the lines J.Z. Richards, Ike Behar, XMI, Nautica, Tommy Hilfiger, CK by Calvin Klein, DKNY, Izod, J. Press, Robert Stewart, Forsyth of Canada, Paul Fredrick, Joseph A. Banks, Countess Mara, Geoffrey Beene, Perry Ellis, and private label programs for Nordstrom, Bloomingdales, Belk, Lord & Taylor, and Macy's. His designs have appeared in the pages of Esquire and other men's magazines. Daniel draws upon those years of experience to design and sell neckties that not only look great, but offer a tremendous value for the money.
The current economic climate presents a serious obstacle for a new retailer, but Daniel is an optimist. He contends that even as shoppers are downsizing their expenses, their needs don't change that much. "Someone that needs a new tie is going to buy it, albeit at a lower price. Professionals that are fortunate enough to still have jobs dress for work, and those that don't still have to look their best for job interviews. People are still working, getting married, going to formal events, and living their lives," says Daniel. In times of economic recession, the rule of the fashion industry is that accessory sales pick up and wardrobe items decline. Perhaps from that angle, it seems like a better time than ever to be selling an upscale product at a discount price.
With the combination of luxury level craftsmanship, vivid colors, innovative designs, and a very reasonable price, August Daniels is ready to out-style and undercut the competition.
For additional information about August Daniels, contact Daniel Steinen at 862-251-4631, or visit http://www.augustdaniels.com
Daniel Steinen, owner
August Daniels (a licensed division of Next Design Inc)