Red Oak Appoints VP of Strategic Development

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Leading the way for advancements in lead tracking and nurture marketing services, Red Oak Marketing expands its team. The company welcomes aboard Jeff Scherer, VP of strategic development.

Jeff is a great addition to our team

Leading the way for advancements in lead tracking and nurture marketing services, Red Oak Marketing expands its team. The company welcomes aboard Jeff Scherer, VP of strategic development.

Well-respected in the marine industry, Scherer has experience successfully architecting e-business programs for large organizations such as AutoNation, MarineMax and Tracker Marine Group. He's also implemented and launched award-winning websites with MarineMax and Tracker Marine.

"Jeff is a great addition to our team," said CEO John Trkla. "He's a proven success at identifying, understanding and satisfying the needs and goals of multiple departments within a business. Jeff also understands how to help organizations maximize and leverage their existing infrastructures to expand."

Scherer was a member of the first NMMA Dealer Certification Task Force Committee. He's currently a part of NMMA's Grow Boating Website Committee and has been involved with the MATES Marine Industry Standards Committee. He also headed up an industry-first direct sales program to allow consumers to purchase boats online.

Contact Red Oak Marketing Group, 13975 W. Polo Trail Dr., Lake Forest, IL 60045. 847-363-4400; Fax: 847-481-8533 http://www.redoakmarketing.com.

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John Trkla

847-457-4719
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