Cupertino, CA (PRWEB) January 26, 2009
The Ad♦Q Studies division of Harvey Research, Inc. announced in its Readership Study of the September 2008 issue of NURSEWEEK that an advertisement designed by CKR Interactive (http://www.ckrinteractive.com) had the best performance of all the ads placed in the issue.
CKR Interactive designed the ad for its Phoenix, Arizona-based client, Banner Health, one of the largest nonprofit healthcare systems in the country. The ad was part of a multimedia recruitment marketing campaign launched and managed by CKR Interactive, which aimed to promote an open house event to recruit experienced nurses.
Ad♦Q Studies conducted a Readership Study to find what portion of NURSEWEEK readers recalled seeing and reading each of the advertisements included in the September 2008 issue, and what portion of readers actively seeking employment recalled seeing and reading each of the ads. Banner Health's ad received the highest performance score, despite larger competing ads running more frequently. In fact, the advertisement received 33 more points than the ad with the second highest performance score.
"Really taking the time to know and understand our clients has probably been the biggest advantage to creating not only relevant and unexpected ads, but campaigns that drive the right people to seek employment with a particular client's company. When we say "We Get You" it's not just a tagline, it's our entire approach to recruitment advertising," said Craig Freitag, Vice President of Creative Services.
For additional information on the news that is the subject of this release or further details about CKR Interactive products and services, please contact Lee Roberson at (408) 454-2204 or visit http://www.ckrinteractive.com.
About CKR Interactive
Founded in 2001, CKR Interactive (http://www.ckrinteractive.com) is a recruitment advertising agency delivering comprehensive services to today's employers. Focusing on interactive solutions, the firm's areas of expertise also includes research and planning, creative development and all aspects of employment communications. With seven offices throughout the U.S. and partner agencies in the United Kingdom, Australia and India, the award-winning firm's growing list of clients represents a range of industries, including healthcare, bio/pharma, high tech, government and hospitality/food service.
Contact: Lee Roberson