Celtra's founder and CEO, Mihael Mikek presents his view on compelling mobile marketing models at Mobile Monday's event

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It was the biggest Mobile Monday Boston event ever, sponsored by Bain Capital Ventures, where over 400 people turned out to hear about Mobile Business Models from Bain Capital ventures, AppVee, Celtra, Jumptap, MocoSpace, Airvana, and Mobile Ecosystem. Organizers of Mobile Mondays Boston, once again prepared a great networking event at the Langham Hotel in Boston, on Monday, January 12, 2009.

Mihael Mikek, President and CEO of Celtra, presented the opportunities in the mobile marketing space and emphasized the importance of an integrated campaign approach. He collaborated on the company's strategy to become one of the leading Software-as-a-Service platforms for mobile marketing by focusing on mobile and online convergence. Mr. Mikek concluded; "Mobile, when offered as a supplemental channel in the marketing mix, can significantly increase interaction and response rates of online and social media and consequently overall campaign performance." He also presented some of Celtra's recent campaign results to support his presentation.

Preview the video of the event at: http://www.momoboston.com/2009/01/14/video-from-mobile-monday-boston-112-event/

About Celtra:
Celtra provides an on-demand mobile marketing platform for ad-agencies and brands, enabling faster deployment, promotion and tracking of integrated, multi-channel mobile marketing campaigns. Celtra's platform has served leading brands in entertainment, such as 20th Century Fox, Warner Bros, New Line Cinema, Paramount, creating innovative movie release promotions in the US and UK markets. For more information please visit the company's website at http://celtra.com

Celtra is utilizing social media platforms and widget networks to deliver cost efficient engagements for every mobile marketing campaign. The service combines the power of social media with MMA compliant mobile marketing practices to deliver engagements and mobile subscribers at a relatively low cost per user. Celtra's strong value proposition derives from the innovative software design that enables "drag-and-drop" assembly of mobile features into fully customizable user experiences, and seamless campaign integration with online and mobile widgets, standard online media banners and mobile applications on popular iPhone and Android platforms.

Mihael Mikek
Celtra Inc

One Broadway l 14th Floor l Cambridge l MA-02142 l celtra.com
Operator: 866.623.5872 x 701, Fax: 617.401.3742


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