Avitage Introduces an Innovation in Marketing and Sales Enablement in Partnership with ON24

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A Virtual ShowRoom Where Prospects, Marketing and Sales Engage and Collaborate 24x7x365

Avitage, (http://www.avitage.com), a marketing and sales enablement company, announced today the launch of the Avitage Virtual ShowRoom, an extension of their web-assisted-selling services. Available 24x7x365, this web microsite is supported by a set of services that improves lead generation and nurturing, customer education and real-time sales engagement.

"Most virtual-conference platforms deliver single- and multi-day online events," observed Marc McNamara, vice president of programs and services at Avitage. "We've integrated our rich-media technology and services with the ON24 Virtual Show platform to deliver a powerful web 2.0 solution for real-time communications for ShowRoom visitors and participants. Now, companies can acquire a single 'ShowRoom' that is deployed as a permanent marketing and selling environment as an extension to company websites, webinar programs and live events."

"We're pleased to partner with Avitage and to have them deploy this service," explained ON24 Chief Marketing Officer Denise Persson. "Avitage can help prospects build sales-support content to enhance their sales-engagement and customer-communication processes. Their ability to make content reusable by reassembling new shows dramatically improves the return on content investments critical to our customers in this economic climate. The Virtual ShowRoom brings this all together in a unique way."

Avitage will demonstrate the Virtual ShowRoom in a day-long virtual event on Tuesday, February 3, 2009 from 10:00am to 6:00pm Eastern Time. Live, informational webcasts (25 minutes) will be delivered throughout the day at 10:30am, 12:30pm, 2:30pm and 4:30pm Eastern Time. We invite all to join us to experience first hand this marketing and selling innovation.

For more information about the Avitage Virtual ShowRoom functionality and services, please click here:
http://www.avitage.com/virtualshowroom.asp

To register for the February 3rd event please click here:
http://w.on24.com/r.htm?e=132885&s=1&k=6A6BB09681ACB628A4AE45E64399B954

Click here to view a three-minute, streaming, on-demand vignette about the Virtual ShowRoom:
http://www.avitage.com/VSR/020308/VirtualShowroomOverview/index.html

Avitage Virtual ShowRoom delivers web-communication technologies and services that provide a powerful web-assisted-selling solution through:

Integrated access to Avitage Collections to:

  •     Manage modular communication assets that are ready for instant, custom assembly into multiple media formats
  •     Deliver multimedia programs and content both live and on demand
  •     Enhance live communication and presentation delivery with speaker video and two-way audio and the ability to instantly select and deliver relevant visual, audio and video content to engage individual participants with relevant messages.

Avitage program-management services that provide turnkey production and operation support to speed implementation, enhance customer communications, improve the overall experience for all participants and ensure optimal results from the program.

Avitage web-assisted selling is a strategy, process and set of services that help marketing and sales organizations capitalize on multimedia and web-delivery methods to improve execution.

About Avitage
Avitage (name derived from audio-video montage) is a business communications services company. We help companies enable users to communicate internally, with sales channels and customers using tailored, dynamic, multimedia communications to capture attention and motivate behavior change. Through unique ways to create, manage, deploy and deliver custom multimedia communications, our customers produce high volumes of professional quality, re-usable, modular, multimedia assets, with development times measured in minutes, hours or days at costs well below traditional production methods.

We are unique in the way we enable the business front line to instantly assemble and deliver custom multimedia shows that are tailored to the specific interests of each audience. This creates a competitive advantage that increases win rates, reduces sales cycles, increases selling time--all while lowering selling costs.

For more information, please visit http://www.avitage.com or call us at 781.522.8000.

About ON24
ON24, Inc., http://www.ON24.com, is the global leader of webcasting and virtual events solutions for demand generation and corporate communications. ON24 provides the most reliable and trusted solutions that enable organizations to plan, produce and deliver cost-effective online events, including lead generation webinars, virtual shows, internal communications, continuing professional education and executive announcements.

More than 600 global organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including Business Objects, Cardinal Health, Cisco Systems, UBM Media, Credit Suisse, U.S. Department of Education, GE Healthcare, IBM, Motorola, National Science Foundation, and Samsung. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York, London and Beijing.

"Insight24®"- your B2B rich media network for information, intelligence and insight - is a trademark of ON24, Inc.

Copyright 2009 ON24, Inc. and Avitage, Inc. All rights reserved.

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Heidi Thompson
Avitage
781.522.8027
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Cece Salomon-Lee
ON24
415-369-8332
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