Put Every Dollar to Work - How-To White Paper Details Return on Marketing Investment (ROMI) for the Building Materials Industry

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A new white paper from Baublitz Advertising offers practical guidance for building materials manufacturers, distributors and dealers."Put Every Dollar to Work: Return on Marketing Investment (ROMI) for the Building Materials Industry," lays out a clear, step-by-step program - complete with examples - for maximizing the effectiveness of a marketing program and quantifying its value.

When you invest a dollar in marketing, how much does it return in sales and profit?

It's a simple question about return on marketing investment (ROMI), but many companies -- especially those in the building materials industry -- find it difficult to answer.

With shrinking budgets and a flagging economy, determining ROMI may be one of the most critical steps in the planning process for 2009.

Now, "Put Every Dollar to Work: Return on Marketing Investment (ROMI) for the Building Materials Industry," a new white paper from Baublitz Advertising, offers practical guidance any company can adopt. "Put Every Dollar to Work," available for complimentary download from http://www.baublitz.com, lays out a clear, step-by-step program - complete with examples - for maximizing the effectiveness of a marketing program and quantifying its value.

Many companies find ROMI too complex and time-consuming to calculate, while others believe they lack the data to arrive at meaningful ROMI. Put Every Dollar to Work outlines a simplified process that will enable any company, even those unfamiliar with ROMI basics, to create a meaningful program that offers significant benefits. The white paper distills the most critical ROMI concepts into practical approaches for success. Topics include:

  • The five reasons every company should embrace marketing ROMI
  • A practical, user-friendly definition of ROMI, including a simple-to-use formula
  • A five-step process for implementing marketing ROMI in 2009
  • Guidance on how to simplify the process while maintaining effectiveness
  • Real-life examples of ROMI in practice

"Companies that embrace marketing ROMI gain two critical advantages," says Jim Groff, president of Baublitz and author of "Put Every Dollar to Work." "First, they know how much profit each marketing strategy generates, which enables them to focus on the right initiatives. Second, they can use ROMI to guide the budgeting process - a key benefit in allocating resources."

A well-planned ROI program transforms marketing from "expense" to "investment," linking marketing initiatives to profit and other meaningful financial measures. To download Put Every Dollar to Work, visit http://www.baublitz.com/news-insight/summary/ROMI.htm.

About Baublitz Advertising    
Baublitz Advertising is a full-service marketing firm that has served the building materials and construction industry since 1976. The company focuses on developing and executing measurable, results-based marketing strategies. For more information, visit http://www.baublitz.com.

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SCOTT BEELER
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