Dealer.com Launches First Comprehensive Mobile Integration for Automotive Dealer Websites

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Dealer.com (http://www.dealer.com), the leading provider of online marketing solutions for the automotive industry, today announced the launch of mobile-specific dealership websites, designed for use on hand-held devices. The new mobile web solution lets on-the-go shoppers quickly and easily browse dealerships' new and used online inventory and includes complete video integration. The mobile-specific user interface makes it more convenient than ever for automotive consumers to find and search dealership websites, any time, anywhere.

Our dealers stay two to four years ahead of the competition. Integrating mobile media into the Dealer.com Full Spectrum Internet Marketing Solution is yet another way we're addressing the future for dealerships. Our mobile web and video integration lets dealerships cater to the fast growing market of mobile web users, and provides additional competitive advantage.

Dealer.com (http://www.dealer.com), the leading provider of online marketing solutions for the automotive industry, today announced the launch of mobile-specific dealership websites, designed for use on hand-held devices. The new mobile web solution lets on-the-go shoppers quickly and easily browse dealerships' new and used online inventory and includes complete video integration. The mobile-specific user interface makes it more convenient than ever for automotive consumers to find and search dealership websites, any time, anywhere.

The new interface drives more mobile usage through its attractive and intuitive design, enabling hand-held devices to become lead conversion points to increase the number of leads and sales generated from dealership websites. The new mobile search capability is enabled via microsites that are optimized for smart phones, meaning these devices automatically detect the dealership's mobile-specific website. Dealer.com's new offering also integrates mobile and video searches; dealerships can successfully merchandise their inventory on hand-held devices and provide consumers rich media experiences. In addition, the new solution integrates with Dealer.com's CarFlix™ HumanVoice online videos to generate increased consumer engagement and lead conversion.

"We take research and development very seriously and devote significant resources to keep our dealers at the leading-edge of the most effective and relevant online marketing capabilities," commented Rick Gibbs, Dealer.com chief technology officer. "Our dealers stay two to four years ahead of the competition. Integrating mobile media into the Dealer.com Full Spectrum Internet Marketing Solution is yet another way we're addressing the future for dealerships. Our mobile web and video integration lets dealerships cater to the fast growing market of mobile web users, and provides additional competitive advantage."    

About Dealer.com
Founded in Burlington, VT in 1997, Dealer.com is the leading provider of online marketing solutions to the automotive industry. Dealer.com offers NADA award-winning SmartSites™ website design incorporating dynamic video; user-friendly lead management tools; the best in search engine advertising and unparalleled metrics and web analytics. Excellent customer service, innovative training and proven results are just a few of the reasons why more of the top 100 dealer groups use Dealer.com than any other vendor. For the last several years, dealerships across the country have voted for Dealer.com as the best website provider, resulting in the company being awarded gold and platinum in Auto Dealer Monthly's Dealers' Choice Awards.

Dealer.com's suite of online marketing solutions is the only set of tools that effectively creates a 360° view of auto dealers' online and traditional marketing investments and results. Dealers are easily able to track spending and determine which activities are leading to the highest return on investment, allowing them to streamline advertising and marketing efforts into targeted activities that increase sales and improve the bottom line.

Visit Dealer.com at NADA Booth #3967 to Learn More.

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SARA CALLAHAN
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