Watch Choice Says Online Luxury Watch Buyers Must "Buy the Seller", Not Just the Watch

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After receiving questions from potential online luxury watch buyers worried about what they should be doing to make sure they are choosing the best watch for them, decided it was time to help out its customers.

Buy the Watch and the Seller

Last week, made available for free download, a 45 page comprehensive how-to guide called "Buy the Watch and the Seller". The title reflects the advice to online buyers that they should not only make themselves comfortable they have found the best luxury watch but that it is equally important they are comfortable with the seller of the watch as well.

Glenn Palmer,'s Managing Director, knows from personal experience that sending money across the country or to another country for a luxury Swiss, German or Breitling Watch you haven't been able to put on your wrist can cause some anxiety. "There are however many tips explained in our eBook that a buyer can follow to ease their anxiety without even moving from their computer chair," says Palmer.

The eBook is split into three sections with the first section covering luxury watch buying basics for those new to luxury watches. The section on finding the best luxury watch online covers often overlooked topics like calculating any import duties if the watch is purchased from an overseas dealer, the protection provided by different warranty types and the real importance of serial numbers on mens watches. It also looks at the popular topic of how to spot a replica luxury watch and luxury watch impostors.

The final section covers finding the best online luxury watch seller and talks about the importance of sellers displaying multiple contact channels and being clear about their policies on returns and authenticity. It also includes the protection offered by all the various payment types such as credit cards, wire transfers and escrow as well as looking at the security of the seller's website, identity fraud and third party rating services such as BBBOnline.

Palmer said he believed "it was time that buyers were given access to comprehensive and easy to follow tips on buying luxury watch brands online. We hope our eBook and simple checklists will help buyers feel more comfortable when they come to make their next online luxury watch purchase.

Download the Ebook:

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Glenn Palmer
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