Brisbane Consultancy Brings Digital Marketing to Australian SMBs

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Catering to Australia's small & medium businesses (SMBs), Dot Marketing specialises in tailored website strategy, website reviews and website marketing implementation. Dot Marketing meets the needs of businesses that expect -- and require -- their websites to play a key role in business development in 2009. The consultancy is founded by Clare Lancaster, an online marketing professional since 2001. Businesses can choose how they want to work with Dot Marketing -- as a consultancy or as a complete service provider.

Brisbane's Clare Lancaster today announced the launch of her Digital Marketing company, Dot Marketing (http://www.dotmarketing.com.au).

Catering to Australia's small & medium businesses (SMBs), Dot Marketing specialises in tailored website strategy, website reviews and website marketing implementation.

A seasoned online marketer with more than nine years experience, Clare says she founded Dot Marketing to meet the needs of businesses that expect -- and require -- their websites to play a key role in business development in 2009.

"Smart businesses are developing online marketing strategies that sit alongside their traditional business and marketing plans, and they're optimising their websites for search engines, so they can be found when their prospective customers are ready to buy."

"Dot Marketing is all about helping businesses get more profitable results from their websites using the most suitable strategy and type of website marketing -- from Blogs to Search Engine Optimisation or participation in Web 2.0 services like Twitter."

"Our services are designed to attract quality website visitors who will convert into customers," says Clare. "Whether that's more leads, sales or product views."

Importantly, Dot Marketing adopts a flexible approach, well suited to the variable budgets of the SMB market. "We can handle both strategy and implementation, or strategy alone, allowing the client to minimise costs and implement inhouse," says Clare.

"In today's economic environment, businesses -- particularly SMBs -- are right to watch their spending," she continues. "It's now more important than ever to receive tangible results from any marketing spend."

"And that's the beauty of the Internet," she says. "Everything's one hundred percent measurable. With the right strategy, you can precisely monitor the return on every single cent you invest. That makes it ideal for all budgets."

Throw in social media services like Facebook, LinkedIn and Twitter, and their accelerating adoption by businesses around the world, and, according to Clare, you have "a marketing media with unbeatable reach, immediacy and measurability."

"The Internet is the world's second most commonly used medium after television, and 85 per-cent of people use search engines to find new sites. Now, smart businesses know that an effective online presence is an essential business asset. They also know it doesn't just happen by itself. Just like traditional forms of marketing, online marketing requires a sound strategy and expert implementation," says Clare.

Clare has over nine years of commercial Internet experience and a Bachelor of Arts (Communication Design).

Dot Marketing is a consultancy specialising in website strategy, website reviews and website marketing for small to medium businesses. Dot Marketing serves the needs of businesses who require more revenue from their websites. For more information about Dot Marketing please visit the website at http://www.dotmarketing.com.au. All local and international inquires are welcome.

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