Riegelwood Federal Credit Union Wins Credit Union Newsletter Makeover Contest

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Riegelwood Federal Credit Union is excited to launch a fresh newsletter design in 2009. The $78 million credit union is undergoing a newsletter redesign after being selected as the winner of the Profound Communications 2008 Credit Union Newsletter Makeover Contest.

With a new design that jumps out at you, it is more interesting for members to read. There's nothing better than one member reading something and telling someone else and they tell someone else.

Riegelwood Federal Credit Union in Riegelwood, North Carolina is excited to launch a fresh and crisp newsletter design in 2009. The $78 million credit union is undergoing a newsletter redesign after being selected as the winner of the Profound Communications 2008 Credit Union Newsletter Makeover Contest.

As a one-person department and having recently unveiled new branding, Marketing Director Elaine Williams jumped at the opportunity to enter the newsletter makeover contest. She entered hoping to bring new ideas to her credit union, despite her limited time and budget resources.

"I think Elaine's main struggle is having enough time because she is wearing all these hats," says June Bigford, assistant manager of Riegelwood FCU. "She's got her mind and hands going in all different directions as a one-person operation."

Williams sees the newsletter makeover as a great opportunity to reach out to current and potential members.

"It will be fresh and exciting," says Elaine Williams, Marketing Director for Riegelwood FCU. "We've recently expanded our field of membership so we are looking forward to making a good first impression with the new newsletter."

The redesign from Profound Communications will bring a fresh and creative outside perspective.

"We are used to our own ideas. It brings a whole new look when someone else does it," says Bigford. "With a new design that jumps out at you, it is more interesting for members to read. There's nothing better than one member reading something and telling someone else and they tell someone else."

The newsletter makeover contest prize includes newsletter production for one year including copywriting and design. Riegelwood FCU is currently reviewing initial newsletter design concepts.

"The newsletter is a key communication strategy for credit unions, and a critical tool for informing members about new products, services and policies," said Tammy S. Holtzmeier, founder of Profound Communications. "Riegelwood FCU's makeover will introduce key elements of the credit union's new branding initiative and revitalize the look and feel of the publication. The new look will entice members and potential members to read the publication and become better informed about the products and services provided by Riegelwood FCU. "

The first issue of Riegelwood Federal Credit Union's redesigned newsletter will be published in March.

Riegelwood FCU is one of several credit unions across the country that participated in the Profound Communications 2008 Credit Union Newsletter Makeover Contest. The entries included credit unions with assets ranging from $20 million to $400 million and representing the entire nation from California to Virginia and Texas to Michigan.

Riegelwood Federal Credit Union (http://www.riegelwoodfcu.org) is a full service financial institution serving multiple counties in North Carolina. The credit union was established in 1953 by a group of Riegel Paper Board Company employees.

Profound Communications (http://www.profoundcommunications.com) was founded in 1995 and provides strategic marketing and communications solutions to financial institutions and other clients. Profound's key programs include marketing, public relations and profit strategy that increase return on investment.

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